Design

Procreate

The iPad illustration app loved by millions of artists

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★4.9rating124 viewsPricing · Paid from $13/moRising
The FalcoScan Intel PanelProcreate · Design
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.9
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Procreate does

Procreate is the most powerful digital illustration app on iPad — 200+ brushes, infinite canvas, time-lapse recording, and impeccable Apple Pencil responsiveness. Used by professional artists, animators, and illustrators worldwide. A one-time purchase.

How Procreate compares with its closest alternatives

2 of the 5 closest alternatives have a free plan; Procreate does not. Among the 3 that list a starting price, the cheapest is Adobe Illustrator at $20 a month and the median is $20. Procreate starts at $13 a month, below that median. None of the 5 offers an API; FalcoScan's records show none for Procreate. Procreate offers a mobile app. Of the alternatives, 1 offers a mobile app. Procreate was founded in 2011; the alternatives were founded between 1987 and 2024, 2 of them earlier. Procreate is based in Hobart, Australia; none of the 4 alternatives with a known headquarters is in Australia. They are in Germany, the United Kingdom and the United States.

Market position · Design

How Procreate compares in Design

Procreate has low opportunity and sits in the bottom third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates Procreate's own market position as open. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Procreate compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
ProcreateFounded 2011 · Hobart, AustraliaLowOpenPaid$13/moNoNoMobileRising
VectornatorFounded 2017 · Berlin, GermanyLowOpenFreemium—YesNoMobile, DesktopRising
Affinity DesignerFounded 2015 · Nottingham, United KingdomLowOpenPaid$70/moNoNoDesktopRising
Adobe IllustratorFounded 1987 · San Francisco, United StatesLowContestedPaid$20/moNoNoDesktopStable
IllustratorFounded 1987 · San Francisco, United StatesLowContestedPaid$20/moNoNoDesktopStable
Lovart AIFounded 2024HighOpenFreemium—YesNoWebHot

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Procreate exposes to builders and the verticals it currently serves.

AI Capabilities
AI BrushesStyle Generation
Industry Verticals
CreativePublishing
Tagged

Procreate shows up when builders search for these

illustrationiPadApple-Pencilbrushesone-time-purchase
Similar tools · Design

Alternatives to Procreate

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Vectornator

Free vector design tool for iPad and Mac

★ 4.4Opportunity Low
Freemium
Design
Affinity Designer

Professional vector design: one-time purchase, no subscription

★ 4.7Opportunity Low
Paid
Design
Adobe Illustrator

The industry standard vector design tool, now with Firefly AI

★ 4.8Opportunity Low
Paid
Design
Illustrator

The gold standard for vector design and illustration

★ 4.8Opportunity Low
Paid
Design
Lovart AI

AI design agent for visual creators

★ 4.2Opportunity High
Freemium
Image
Midjourney Niji

Midjourney's specialized anime and illustration model

★ 4.7Opportunity Low
Paid
Featured in
Questions

Procreate: common questions

Is Procreate free?

No. Procreate is a paid product from $13 a month.

What are the best alternatives to Procreate?

The closest alternatives to Procreate that are still running, matched on the AI capabilities, uses and audience they share, are Vectornator, Affinity Designer, Adobe Illustrator, Illustrator, and Lovart AI.

Is Procreate still running?

Yes. As of 2 November 2026, FalcoScan lists Procreate as operating at procreate.com.

Where is Procreate based?

Procreate is headquartered in Hobart, Australia.

Does Procreate have an API?

FalcoScan's records show no public API for Procreate.

Who is Procreate for?

Procreate is built for artists, illustrators, and creators.

How do I sign in to Procreate?

Sign in on Procreate's own website, procreate.com. FalcoScan reviews Procreate but does not run its accounts, so logins, passwords and billing are handled by Procreate directly.

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