Video

Roster

Hire vetted video editors, designers and other creatives on demand

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Pricing · PaidStable
The FalcoScan Intel PanelRoster · Video
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Some
Band
Momentum
Stable
Market trend

Video AI has no moat to speak of on average, from the moat scores of its rated products. What protects Video AI tools, and the widest moats

The Brief

What Roster does

Roster is a hiring marketplace for creative talent that helps companies find video editors, scriptwriters, thumbnail designers, clippers, videographers and UGC creators for social media content. It is aimed at brands, agencies, SaaS and media companies, and founders building a personal brand who need freelance, part time or full time creative hires. Features named on the site include job posts with AI recommendations and ranked applications, hiring challenges where all applicants work to one brief and deadline, applicant tracking with notes and stages, shortlists, and managed services for UGC creators and white glove recruitment. Pricing starts with a one time $150 job post, with Pro and Max monthly subscriptions and no commission on hires.

How Roster compares with its closest alternatives

2 of the 5 closest alternatives have a free plan; Roster does not. 1 of the 5 offers an API, as Roster does. Roster offers a web app. Of the 4 alternatives with platforms on record, all 4 offer a web app. Roster was founded in 2022; the alternatives were founded between 2024 and 2025. Roster is based in Singapore; all the 4 alternatives with a known headquarters are in Singapore too.

Market position · Video

How Roster compares in Video

Roster has moderate opportunity and sits in the top third of 392 live Video tools on FalcoScan. Across Video, the average opportunity score is 62.8 and the average saturation score 42.7. FalcoScan rates Roster's own market position as contested. 82 of the 392 operating Video tools have hot momentum, and FalcoScan has recorded 26 shutdowns in the category.

Roster compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
RosterFounded 2022 · SingaporeModerateContestedPaid—NoYesWeb, APIStable
ClairvaFounded 2025 · SingaporeModerateContested———YesWeb, APIStable
DemokraftFounded 2024 · SingaporeModerateContested——Yes—WebStable
KookreeFounded 2024 · SingaporeModerateContestedPaid—No—Web, Self-hostedStable
GenjutsuModerateContestedFreemium—YesNoWebStable
Mala LabsFounded 2025 · SingaporeModerateContested—————Stable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Video.

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What it ships with

Capabilities & who uses it

The capabilities Roster exposes to builders and the verticals it currently serves.

AI Capabilities
RecommendationPersonalizationData Extraction
Industry Verticals
MediaMarketing
Tagged

Roster shows up when builders search for these

MediaAIEntertainmentOthers
Similar tools · Video

Alternatives to Roster

Products still running that do the same job, from the video market and related ones, closest match first.

See the Video market
Video
Clairva

Licensed video data infrastructure for AI models

Opportunity Moderate
Freemium
Video
Demokraft

Turns product content into demo videos for B2B SaaS

Opportunity Moderate
Freemium
Video
Kookree

Video intelligence with text-to-video and computer vision

Opportunity Moderate
Paid
Video
Genjutsu

AI video studio for motion transfer and template remixes

Opportunity Moderate
Freemium
Video
Mala Labs

Infrastructure and workflows for AI video applications

Opportunity Moderate
Freemium
Video
RapVideo AI

AI rap videos from your photos

Opportunity Moderate
Paid
Featured in
Questions

Roster: common questions

How much does Roster cost?

As of Oct 2026, a single Roster job post costs $150 paid once, Pro is $250 per month with 2 job posts and 1 hiring challenge, and Max is $450 per month with 5 job posts and 3 hiring challenges, with no commission on hires.

Source: joinroster.co ↗

Is Roster free?

No. Roster is a paid product.

What are the best alternatives to Roster?

The closest alternatives to Roster that are still running, matched on the AI capabilities, uses and audience they share, are Clairva, Demokraft, Kookree, Genjutsu, and Mala Labs.

Is Roster still running?

Yes. As of 2 November 2026, FalcoScan lists Roster as operating at joinroster.co.

Where is Roster based?

Roster is headquartered in Singapore.

Does Roster have an API?

Yes. Roster offers an API.

Who is Roster for?

Roster is built for businesses, agencies, founders, and creators.

How do I sign in to Roster?

Sign in on Roster's own website, joinroster.co. FalcoScan reviews Roster but does not run its accounts, so logins, passwords and billing are handled by Roster directly.

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