Social

Sprout Listen

Social listening and competitive intelligence

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★4.4ratingPricing · PaidRising
The FalcoScan Intel PanelSprout Listen · Social
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.4
of 5 · FalcoScan rating

Social AI has no moat to speak of on average, from the moat scores of its rated products. What protects Social AI tools, and the widest moats

The Brief

What Sprout Listen does

Monitor brand health, track trends, and benchmark competitors across social media.

How Sprout Listen compares with its closest alternatives

None of the 5 closest alternatives has a free plan, and neither does Sprout Listen. Only Modash lists a starting price, $299 a month. All 5 offer an API, as Sprout Listen does. Sprout Listen offers a web app. Of the alternatives, all 5 offer a web app. Sprout Listen was founded in 2018; the alternatives were founded between 2007 and 2019, 4 of them earlier. Sprout Listen is based in Chicago, United States; 1 of the 4 alternatives with a known headquarters is in the United States too, and the others in the United Kingdom and Estonia.

Market position · Social

How Sprout Listen compares in Social

Sprout Listen has moderate opportunity and sits in the top third of 251 live Social tools on FalcoScan. Across Social, the average opportunity score is 53.5 and the average saturation score 56.2. FalcoScan rates Sprout Listen's own market position as contested. 16 of the 251 operating Social tools have hot momentum, and FalcoScan has recorded 8 shutdowns in the category.

Sprout Listen compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Sprout ListenFounded 2018 · Chicago, United StatesModerateContestedPaid—NoYesWebRising
BrandwatchFounded 2007 · London, United KingdomLowCrowdedPaid—NoYesWeb, APIStable
Rival IQ AnalyticsFounded 2015ModerateContestedPaid—NoYesWebRising
ModashFounded 2019 · Tallinn, EstoniaModerateContestedPaid$299/moNoYesWeb, APIRising
GrinFounded 2014 · Sacramento, United StatesModerateContestedPaid—NoYesWebRising
Brandwatch Consumer AIFounded 2013 · London, United KingdomModerateOpenPaid—NoYesWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Social.

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What it ships with

Capabilities & who uses it

The capabilities Sprout Listen exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData Extraction
Industry Verticals
Marketing
Tagged

Sprout Listen shows up when builders search for these

listeningbrand monitoringcompetitive
Similar tools · Social

Alternatives to Sprout Listen

Products still running that do the same job, from the social market and related ones, closest match first.

See the Social market
Social
Brandwatch

Enterprise social listening and consumer intelligence

★ 4.5Opportunity Low
Paid
Social
Rival IQ Analytics

Competitive social media analytics

★ 4.3Opportunity Moderate
Paid
Social
Modash

Find and manage influencers at scale

★ 4.5Opportunity Moderate
Paid
Social
Grin

Influencer marketing software for DTC brands

★ 4.4Opportunity Moderate
Paid
Social
Brandwatch Consumer AI

AI consumer intelligence from social data

★ 4.3Opportunity Moderate
Paid
Social
GRIN Influencer AI

Influencer marketing platform for DTC brands

★ 4.3Opportunity Moderate
Paid
Featured in
Questions

Sprout Listen: common questions

Is Sprout Listen free?

No. Sprout Listen is a paid product.

What are the best alternatives to Sprout Listen?

The closest alternatives to Sprout Listen that are still running, matched on the AI capabilities, uses and audience they share, are Brandwatch, Rival IQ Analytics, Modash, Grin, and Brandwatch Consumer AI.

Is Sprout Listen still running?

Yes. As of 2 November 2026, FalcoScan lists Sprout Listen as operating at sproutsocial.com.

Where is Sprout Listen based?

Sprout Listen is headquartered in Chicago, United States.

Does Sprout Listen have an API?

Yes. Sprout Listen offers an API.

Who is Sprout Listen for?

Sprout Listen is built for marketers and enterprises.

How do I sign in to Sprout Listen?

Sign in on Sprout Listen's own website, sproutsocial.com. FalcoScan reviews Sprout Listen but does not run its accounts, so logins, passwords and billing are handled by Sprout Listen directly.

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