Supermetrics moves data from more than 100 marketing platforms into Google Sheets, BigQuery, or Looker. The listing says no engineering work is needed to set up the connections. Marketing and analytics teams use it to build reports from data that would otherwise be exported by hand. The product is available at supermetrics.com.
How Supermetrics compares with its closest alternatives
All 5 closest alternatives have a free plan; Supermetrics does not. 2 of the 5 offer an API, as Supermetrics does. Supermetrics offers a web app. Of the alternatives, all 5 offer a web app. Supermetrics was founded in 2010; the alternatives were founded between 2010 and 2023. Supermetrics is based in Helsinki, Finland; none of the 3 alternatives with a known headquarters is in Finland. They are in Spain, the United States and Singapore.
Market position · Marketing
How Supermetrics compares in Marketing
Supermetrics has moderate opportunity and sits in the bottom third of 291 live Marketing tools on FalcoScan. Across Marketing, the average opportunity score is 60.3 and the average saturation score 48.7. FalcoScan rates Supermetrics's own market position as contested. 38 of the 291 operating Marketing tools have hot momentum, and FalcoScan has recorded 11 shutdowns in the category.
Supermetrics compared with its closest alternatives
The closest alternatives to Supermetrics that are still running, matched on the AI capabilities, uses and audience they share, are Metricool Analytics, Buffer Analyze, Databox AI, AhaCreator, and Mavic AI.
Is Supermetrics still running?
Yes. As of 2 November 2026, FalcoScan lists Supermetrics as operating at supermetrics.com.
Where is Supermetrics based?
Supermetrics is headquartered in Helsinki, Finland.
Does Supermetrics have an API?
Yes. Supermetrics offers an API.
Who is Supermetrics for?
Supermetrics is built for marketing analysts, agencies, and data teams.
How do I sign in to Supermetrics?
Sign in on Supermetrics's own website, supermetrics.com. FalcoScan reviews Supermetrics but does not run its accounts, so logins, passwords and billing are handled by Supermetrics directly.