Video

Synthesia

AI video generation with hyper-realistic human avatars

★4.6rating128 viewsPricing · Freemium from $29/moRising
The FalcoScan Intel PanelSynthesia · Video
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.6
of 5 · FalcoScan rating

Video AI has no moat to speak of on average, from the moat scores of its rated products. What protects Video AI tools, and the widest moats

The Brief

What Synthesia does

Synthesia turns text scripts into professional AI avatar videos in 140+ languages. 230+ diverse AI avatars, custom avatar creation, and automatic translations make it the enterprise standard for multilingual video content.

How Synthesia compares with its closest alternatives

4 of the 5 closest alternatives have a free plan, as Synthesia does. Among the 3 that list a starting price, the cheapest is HeyGen at $24 a month and the median is $25. Synthesia starts at $29 a month, above that median. 3 of the 5 offer an API, as Synthesia does. Synthesia offers a web app. Of the alternatives, all 5 offer a web app. Synthesia was founded in 2017; the alternatives were founded between 2017 and 2024. Synthesia is based in London, United Kingdom; none of its 5 alternatives is in the United Kingdom. They are in the United States, India, China and elsewhere.

Market position · Video

How Synthesia compares in Video

Synthesia has low opportunity and sits in the bottom third of 390 live Video tools on FalcoScan. Across Video, the average opportunity score is 62.8 and the average saturation score 42.7. FalcoScan rates Synthesia's own market position as contested. 82 of the 390 operating Video tools have hot momentum, and FalcoScan has recorded 26 shutdowns in the category.

Synthesia compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
SynthesiaFounded 2017 · London, United KingdomLowContestedFreemium$29/moYesYesWebRising
AkoolFounded 2023 · San Jose, United StatesHighContestedFreemium$30/moYesYesWeb, APIHot
InVideo AIFounded 2017 · Mumbai, IndiaModerateCrowdedFreemium$25/moYesNoWebRising
Sand.aiFounded 2024 · Beijing, ChinaHighContestedFreemium—YesYesWeb, API, MobileHot
Video RebirthFounded 2024 · SingaporeHighContestedPaid—NoNoWebRising
HeyGenFounded 2020 · San Francisco, United StatesModerateContestedFreemium$24/moYesYesWeb, APIHot

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Video.

See them free for 7 days
What it ships with

Capabilities & who uses it

The capabilities Synthesia exposes to builders and the verticals it currently serves.

AI Capabilities
Avatar GenerationText To VideoMultilingual
Industry Verticals
EnterpriseE LearningMarketing
Tagged

Synthesia shows up when builders search for these

AI-avatarsmultilingualvideo-generationenterprisetext-to-video
Similar tools · Video

Alternatives to Synthesia

Products still running that do the same job, from the video market and related ones, closest match first.

See the Video market
Video
Akool

Real-time AI face swap and personalized video at enterprise scale

★ 4.4Opportunity High
Freemium
Video
InVideo AI

AI-powered video creation from prompts for any use case

★ 4.4Opportunity Moderate
Freemium
Video
Sand.ai

Open-source video generation models plus Magi and VidMuse creation apps

Opportunity High
Freemium
Video
Video Rebirth

Generative video engine for commercial, physically-consistent AI footage

Opportunity High
Paid
Image
HeyGen

AI avatar videos and image-based video generation

★ 4.6Opportunity Moderate
Freemium
Video
Colossyan

AI video platform purpose-built for workplace learning

★ 4.4Opportunity Moderate
Freemium
Featured in
Questions

Synthesia: common questions

Is Synthesia free?

Synthesia has a free tier, with paid plans from $29 a month.

What are the best alternatives to Synthesia?

The closest alternatives to Synthesia that are still running, matched on the AI capabilities, uses and audience they share, are Akool, InVideo AI, Sand.ai, Video Rebirth, and HeyGen.

Is Synthesia still running?

Yes. As of 2 November 2026, FalcoScan lists Synthesia as operating at synthesia.io.

Where is Synthesia based?

Synthesia is headquartered in London, United Kingdom.

Does Synthesia have an API?

Yes. Synthesia offers an API.

Who is Synthesia for?

Synthesia is built for enterprises, HR, and marketing.

How do I sign in to Synthesia?

Sign in on Synthesia's own website, synthesia.io. FalcoScan reviews Synthesia but does not run its accounts, so logins, passwords and billing are handled by Synthesia directly.

Back to Browse