Riyadh-based BNPL platform for Saudi Arabia, UAE, Kuwait, and Bahrain. Uses ML for credit scoring on alternative data. Backed by SNB Capital, Sanabil, Coatue, Checkout.com. Saudi's first fintech unicorn.
How Tamara compares with its closest alternatives
4 of the 5 closest alternatives have a free plan, as Tamara does. All 5 offer an API, as Tamara does. Tamara offers a web app and a mobile app. Of the alternatives, 4 offer a web app and all 5 offer a mobile app. Tamara was founded in 2020; the alternatives were founded between 2005 and 2019, 5 of them earlier. Tamara is based in Riyadh, Saudi Arabia; none of its 5 alternatives is in Saudi Arabia. They are in the United Arab Emirates, Indonesia, Mexico and elsewhere.
Market position · Finance
How Tamara compares in Finance
Tamara has high opportunity and sits in the top third of 392 live Finance tools on FalcoScan. Across Finance, the average opportunity score is 68.5 and the average saturation score 34.9. FalcoScan rates Tamara's own market position as open. 76 of the 392 operating Finance tools have hot momentum, and FalcoScan has recorded 6 shutdowns in the category.
The closest alternatives to Tamara that are still running, matched on the AI capabilities, uses and audience they share, are Tabby, Kredivo, Kueski, Klarna, and MNT-Halan.
Is Tamara still running?
Yes. As of 2 November 2026, FalcoScan lists Tamara as operating at tamara.co.
Where is Tamara based?
Tamara is headquartered in Riyadh, Saudi Arabia.
Does Tamara have an API?
Yes. Tamara offers an API.
Who is Tamara for?
Tamara is built for consumers, retailers, and small businesses.
How do I sign in to Tamara?
Sign in on Tamara's own website, tamara.co. FalcoScan reviews Tamara but does not run its accounts, so logins, passwords and billing are handled by Tamara directly.