What Tobii does
Tobii is an eye tracking company whose hardware and software measure where people look and turn eye and head movement into behavioral data. It serves researchers, product designers, device makers, automakers and gamers. Its range includes wearable and screen-based trackers such as Tobii Pro Glasses 3 and Tobii Pro Fusion, software-only Local Webcam Eye Tracking, and Tobii Insight consultancy for tailored studies. It also supplies eye tracking for medical devices, PCs, glasses and XR headsets, offers Autosense driver and occupant monitoring for vehicle cabins, and sells the Tobii Eye Tracker 5 for gaming and streaming. No prices are listed: the gaming tracker can be bought directly and other offerings are quoted on request.
How Tobii compares with its closest alternatives
4 of the 5 closest alternatives have a free plan; Tobii does not. 4 of the 5 offer an API, as Tobii does. Tobii offers a desktop app and hardware. Of the alternatives, 2 offer a desktop app and 1 offers hardware. Tobii was founded in 2001; the alternatives were founded between 2005 and 2025. Tobii is based in Danderyd, Sweden; none of the 2 alternatives with a known headquarters is in Sweden. They are in China and Singapore.