Twelve Labs indexes hours of video and lets users search for moments, people, actions, and scenes with natural language. The search works across the video content itself. Media companies and video teams use it to find specific footage without manual logging. The product is available at twelvelabs.io.
How Twelve Labs compares with its closest alternatives
2 of the 5 closest alternatives have a free plan, as Twelve Labs does. 4 of the 5 offer an API, as Twelve Labs does. Twelve Labs offers a web app. Of the alternatives, all 5 offer a web app. Twelve Labs was founded in 2021; the alternatives were founded between 2007 and 2024, 4 of them earlier. Twelve Labs is based in San Francisco, United States; 3 of the 4 alternatives with a known headquarters are in the United States too, and the others in Israel.
Market position · Video
How Twelve Labs compares in Video
Twelve Labs has high opportunity and sits in the top third of 377 live Video tools on FalcoScan. Across Video, the average opportunity score is 63 and the average saturation score 42.7. FalcoScan rates Twelve Labs's own market position as open. 81 of the 377 operating Video tools have hot momentum, and FalcoScan has recorded 26 shutdowns in the category.
Twelve Labs compared with its closest alternatives
Product
Opportunity
Saturation
Pricing
Pricing from
Free plan
API
Platforms
Momentum
Twelve LabsFounded 2021 · San Francisco, United States
The closest alternatives to Twelve Labs that are still running, matched on the AI capabilities, uses and audience they share, are Panopto, Ozone AI, Wistia Video Pro, Panopto Video Platform, and Artlist Footage.
Is Twelve Labs still running?
Yes. As of 1 November 2026, FalcoScan lists Twelve Labs as operating at twelvelabs.io.
Where is Twelve Labs based?
Twelve Labs is headquartered in San Francisco, United States.
Does Twelve Labs have an API?
Yes. Twelve Labs offers an API.
Who is Twelve Labs for?
Twelve Labs is built for developers and businesses.
How do I sign in to Twelve Labs?
Sign in on Twelve Labs's own website, twelvelabs.io. FalcoScan reviews Twelve Labs but does not run its accounts, so logins, passwords and billing are handled by Twelve Labs directly.