Design

Adobe Firefly Video

AI video generation directly in Adobe Premiere Pro

Visit Adobe Firefly Video
★4.5ratingPricing · Paid from $20/moHot
The FalcoScan Intel PanelAdobe Firefly Video · Design
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Hot
Market trend
Rating
4.5
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Adobe Firefly Video does

Adobe Firefly Video brings AI video generation into Premiere Pro — generate B-roll from text descriptions, extend clips, remove objects from video, and generate transitions. The AI video layer for professional video editors already in Adobe.

How Adobe Firefly Video compares with its closest alternatives

3 of the 5 closest alternatives have a free plan; Adobe Firefly Video does not. Among the 3 that list a starting price, the cheapest is Builder.io at $19 a month and the median is $20. Adobe Firefly Video starts at $20 a month, level with that median. 2 of the 5 offer an API; FalcoScan's records show none for Adobe Firefly Video. Adobe Firefly Video offers a web app. Of the alternatives, 3 offer a web app. Adobe Firefly Video was founded in 2024; the alternatives were founded between 1987 and 2025, 4 of them earlier. Adobe Firefly Video is based in San Francisco, United States; 3 of the 4 alternatives with a known headquarters are in the United States too, and the others in China.

Market position · Design

How Adobe Firefly Video compares in Design

Adobe Firefly Video has moderate opportunity and sits in the bottom third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates Adobe Firefly Video's own market position as contested. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Adobe Firefly Video compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Adobe Firefly VideoFounded 2024 · San Francisco, United StatesModerateContestedPaid$20/moNoNoWebHot
PhotoshopFounded 1988 · San Francisco, United StatesLowContestedPaid$20/moNoNoMobile, DesktopStable
Builder.ioFounded 2018ModerateContestedFreemium$19/moYesYesWebHot
IllustratorFounded 1987 · San Francisco, United StatesLowContestedPaid$20/moNoNoDesktopStable
MotiffFounded 2022 · Beijing, ChinaLowContestedFreemium—YesNoWebRising
FLORAFounded 2025 · Brooklyn, United StatesModerateContestedFreemium—YesYesWeb, APIRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Adobe Firefly Video exposes to builders and the verticals it currently serves.

AI Capabilities
Video GenerationGenerative Ai
Industry Verticals
MediaMarketingFilm
Tagged

Adobe Firefly Video shows up when builders search for these

video-generationPremiere-ProB-rollAIprofessional
Similar tools · Design

Alternatives to Adobe Firefly Video

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Photoshop

The world's most powerful image editor, now with Generative AI

★ 4.9Opportunity Low
Paid
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Builder.io

Turn websites into editable Figma designs, and back

★ 4.4Opportunity Moderate
Freemium
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Illustrator

The gold standard for vector design and illustration

★ 4.8Opportunity Low
Paid
Design
Motiff

AI-powered design tool for professional UI teams

★ 4.4Opportunity Low
Freemium
Design
FLORA

Generative AI canvas that combines 50+ models for creative teams

Opportunity Moderate
Freemium
Design
Adobe Sensei

The AI engine powering every Adobe Creative Cloud product

★ 4.6Opportunity Low
Paid
Featured in
Questions

Adobe Firefly Video: common questions

Is Adobe Firefly Video free?

No. Adobe Firefly Video is a paid product from $20 a month.

What are the best alternatives to Adobe Firefly Video?

The closest alternatives to Adobe Firefly Video that are still running, matched on the AI capabilities, uses and audience they share, are Photoshop, Builder.io, Illustrator, Motiff, and FLORA.

Is Adobe Firefly Video still running?

Yes. As of 2 November 2026, FalcoScan lists Adobe Firefly Video as operating at firefly.adobe.com.

Where is Adobe Firefly Video based?

Adobe Firefly Video is headquartered in San Francisco, United States.

Does Adobe Firefly Video have an API?

FalcoScan's records show no public API for Adobe Firefly Video.

Who is Adobe Firefly Video for?

Adobe Firefly Video is built for creatives, professionals, and marketers.

How do I sign in to Adobe Firefly Video?

Sign in on Adobe Firefly Video's own website, firefly.adobe.com. FalcoScan reviews Adobe Firefly Video but does not run its accounts, so logins, passwords and billing are handled by Adobe Firefly Video directly.

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