Design

Photoshop

The world's most powerful image editor, now with Generative AI

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★4.9rating116 viewsPricing · Paid from $20/moStable
The FalcoScan Intel PanelPhotoshop · Design
Data updated 1 November 2026
Opportunity
Low
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.9
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Photoshop does

Adobe Photoshop is the industry standard for image editing and graphic design. AI Generative Fill creates photorealistic content, Generative Expand extends canvases, and Neural Filters transform portraits instantly. The tool every designer eventually masters.

How Photoshop compares with its closest alternatives

4 of the 5 closest alternatives have a free plan; Photoshop does not. Among the 3 that list a starting price, the cheapest is Whimsical at $10 a month and the median is $19. Photoshop starts at $20 a month, above that median. 1 of the 5 offers an API; FalcoScan's records show none for Photoshop. Photoshop offers a mobile app and a desktop app. Of the alternatives, 1 offers a mobile app and 1 offers a desktop app. Photoshop was founded in 1988; the alternatives were founded between 2015 and 2024. Photoshop is based in San Francisco, United States; 2 of the 4 alternatives with a known headquarters are in the United States too, and the others in China and the United Kingdom.

Market position · Design

How Photoshop compares in Design

Photoshop has low opportunity and sits in the bottom third of 351 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.3 and the average saturation score 41.5. FalcoScan rates Photoshop's own market position as contested. 54 of the 351 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Photoshop compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
PhotoshopFounded 1988 · San Francisco, United StatesLowContestedPaid$20/moNoNoMobile, DesktopStable
Builder.ioFounded 2018ModerateContestedFreemium$19/moYesYesWebHot
MotiffFounded 2022 · Beijing, ChinaLowContestedFreemium—YesNoWebRising
Adobe Firefly VideoFounded 2024 · San Francisco, United StatesModerateContestedPaid$20/moNoNoWebHot
Affinity PhotoFounded 2015 · Nottingham, United KingdomLowContestedFree—YesNoMobile, DesktopRising
WhimsicalFounded 2017 · San Francisco, United StatesLowContestedFreemium$10/moYesNoWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Photoshop exposes to builders and the verticals it currently serves.

AI Capabilities
Generative AiImage EditingAutomation
Industry Verticals
PhotographyDesignMedia
Tagged

Photoshop shows up when builders search for these

image-editinggenerative-fillAIcompositingprofessional
Similar tools · Design

Alternatives to Photoshop

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Builder.io

Turn websites into editable Figma designs, and back

★ 4.4Opportunity Moderate
Freemium
Design
Motiff

AI-powered design tool for professional UI teams

★ 4.4Opportunity Low
Freemium
Design
Adobe Firefly Video

AI video generation directly in Adobe Premiere Pro

★ 4.5Opportunity Moderate
Paid
Design
Affinity Photo

Canva's free app that merged Affinity Photo, Designer and Publisher

★ 4.6Opportunity Low
Free
Design
Whimsical

Flowcharts, mind maps, and wireframes in one collaborative tool

★ 4.5Opportunity Low
Freemium
Design
Lunacy

Free offline graphic design tool with built-in AI

★ 4.3Opportunity Low
Free
Featured in
Questions

Photoshop: common questions

Is Photoshop free?

No. Photoshop is a paid product from $20 a month.

What are the best alternatives to Photoshop?

The closest alternatives to Photoshop that are still running, matched on the AI capabilities, uses and audience they share, are Builder.io, Motiff, Adobe Firefly Video, Affinity Photo, and Whimsical.

Is Photoshop still running?

Yes. As of 1 November 2026, FalcoScan lists Photoshop as operating at adobe.com.

Where is Photoshop based?

Photoshop is headquartered in San Francisco, United States.

Does Photoshop have an API?

FalcoScan's records show no public API for Photoshop.

Who is Photoshop for?

Photoshop is built for photographers, designers, and professionals.

How do I sign in to Photoshop?

Sign in on Photoshop's own website, adobe.com. FalcoScan reviews Photoshop but does not run its accounts, so logins, passwords and billing are handled by Photoshop directly.

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