Design

Pexels

Free stock photos and videos: truly free, forever

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★4.6ratingPricing · FreeStable
The FalcoScan Intel PanelPexels · Design
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.6
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Pexels does

Pexels is a website that offers free stock photos and videos, which the page says can be used without attribution. Creators can upload their work. Listed sections include Discover Photos, Wallpapers, Leaderboard, Challenges, Winners Wall, Photography Series, Become a Hero, and Free Videos. Image pages show editing options such as Remove Background, Adjust Colors, Edit, Retouch, and Convert to GIF. Developers can use the Image and Video API and Apps and Plugins. Other links include Log in, Help Center, and Report Content. The page does not state any paid plans and describes its photos and videos as free.

How Pexels compares with its closest alternatives

All 5 closest alternatives have a free plan, as Pexels does. Among the 4 that list a starting price, the cheapest is Noun Project at $5 a month and the median is $9.50. 3 of the 5 offer an API, as Pexels does. Pexels offers a web app and a mobile app. Of the alternatives, all 5 offer a web app and none offers a mobile app. Pexels was founded in 2014; the alternatives were founded between 2007 and 2018, 4 of them earlier. The alternatives with a known headquarters are in Canada and Singapore.

Market position · Design

How Pexels compares in Design

Pexels has low opportunity and sits in the bottom third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates Pexels's own market position as contested. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Pexels compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
PexelsFounded 2014LowContestedFree—YesYesWeb, MobileStable
FlaticonFounded 2013LowContestedFreemium$10/moYesNoWebStable
Noun ProjectFounded 2010LowContestedFreemium$5/moYesYesWebStable
Unsplash AIFounded 2013 · Montreal, CanadaLowContestedFree—YesYesWeb, APIStable
MobbinFounded 2018 · SingaporeLowOpenFreemium$14/moYesNoWebStable
IconfinderFounded 2007LowContestedFreemium$9/moYesYesWebStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Pexels exposes to builders and the verticals it currently serves.

AI Capabilities
Search
Industry Verticals
MediaMarketing
Tagged

Pexels shows up when builders search for these

stock-photosstock-videofreeno-attributioncommercial
Similar tools · Design

Alternatives to Pexels

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Flaticon

The largest database of free icons, 16M+ icons

★ 4.5Opportunity Low
Freemium
Design
Noun Project

5 million icons, symbols, and photos, royalty-free

★ 4.4Opportunity Low
Freemium
Image
Unsplash AI

Free AI image generation powered by the world's largest photo community

★ 4.5Opportunity Low
Free
Design
Mobbin

The world's largest UI design reference library

★ 4.7Opportunity Low
Freemium
Design
Iconfinder

Premium icon marketplace with 6M+ icons

★ 4.4Opportunity Low
Freemium
Design
Google Fonts

The world's largest free font library: 1,500+ fonts

★ 4.8Opportunity Low
Free
Featured in
Questions

Pexels: common questions

Is Pexels free?

Yes. FalcoScan lists Pexels as free to use.

What are the best alternatives to Pexels?

The closest alternatives to Pexels that are still running, matched on the AI capabilities, uses and audience they share, are Flaticon, Noun Project, Unsplash AI, Mobbin, and Iconfinder.

Is Pexels still running?

Yes. As of 2 November 2026, FalcoScan lists Pexels as operating at pexels.com.

Does Pexels have an API?

Yes. Pexels offers an API.

Who is Pexels for?

Pexels is built for designers, marketers, and content creators.

How do I sign in to Pexels?

Sign in on Pexels's own website, pexels.com. FalcoScan reviews Pexels but does not run its accounts, so logins, passwords and billing are handled by Pexels directly.

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