Design

Noun Project

5 million icons, symbols, and photos, royalty-free

Visit Noun Project
★4.4ratingPricing · Freemium from $5/moStable
The FalcoScan Intel PanelNoun Project · Design
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.4
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Noun Project does

Noun Project is an online library of vector icons and stock photos for presentations, websites, user interfaces and other creative work. It is used by presenters, designers, businesses, educators and app developers. The site offers icons in SVG and PNG, matching icon sets, Noun Studio for editing and generating icons, plugins for Figma, Microsoft Office, Adobe and Mac, and an Icon API. A Free Account allows downloads, while Noun Pro costs $3.33 a month paid yearly and adds unlimited attribution-free downloads, royalty-free commercial licenses and the color editor. Noun Team is $6.67 a month for two people, an EDU plan is $1.67 a month, and Noun Studio credits are $8.99 for 900.

How Noun Project compares with its closest alternatives

All 5 closest alternatives have a free plan, as Noun Project does. Among the 3 that list a starting price, the cheapest is Iconfinder at $9 a month and the median is $10. Noun Project starts at $5 a month, below that median. 3 of the 5 offer an API, as Noun Project does. Noun Project offers a web app. Of the alternatives, all 5 offer a web app. Noun Project was founded in 2010; the alternatives were founded between 2007 and 2018, 1 of them earlier. The alternatives with a known headquarters are in Singapore.

Market position · Design

How Noun Project compares in Design

Noun Project has low opportunity and sits in the bottom third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates Noun Project's own market position as contested. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Noun Project compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Noun ProjectFounded 2010LowContestedFreemium$5/moYesYesWebStable
PexelsFounded 2014LowContestedFree—YesYesWeb, MobileStable
FlaticonFounded 2013LowContestedFreemium$10/moYesNoWebStable
IconfinderFounded 2007LowContestedFreemium$9/moYesYesWebStable
MobbinFounded 2018 · SingaporeLowOpenFreemium$14/moYesNoWebStable
IconscoutFounded 2016ModerateContestedFreemium—YesYesWebStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Noun Project exposes to builders and the verticals it currently serves.

AI Capabilities
Search
Industry Verticals
Design
Tagged

Noun Project shows up when builders search for these

iconssymbolscommunityroyalty-freecommercial
Similar tools · Design

Alternatives to Noun Project

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Pexels

Free stock photos and videos: truly free, forever

★ 4.6Opportunity Low
Free
Design
Flaticon

The largest database of free icons, 16M+ icons

★ 4.5Opportunity Low
Freemium
Design
Iconfinder

Premium icon marketplace with 6M+ icons

★ 4.4Opportunity Low
Freemium
Design
Mobbin

The world's largest UI design reference library

★ 4.7Opportunity Low
Freemium
Design
Iconscout

5M+ design assets with AI search

★ 4.4Opportunity Moderate
Freemium
Design
Adobe Illustrator

The industry standard vector design tool, now with Firefly AI

★ 4.8Opportunity Low
Paid
Featured in
Questions

Noun Project: common questions

Is Noun Project free?

As of Oct 2026, Noun Project has a Free Account for icon downloads, while Noun Pro costs $3.33 a month paid yearly and adds attribution-free downloads and royalty-free commercial licenses.

Source: thenounproject.com ↗

What are the best alternatives to Noun Project?

The closest alternatives to Noun Project that are still running, matched on the AI capabilities, uses and audience they share, are Pexels, Flaticon, Iconfinder, Mobbin, and Iconscout.

Is Noun Project still running?

Yes. As of 2 November 2026, FalcoScan lists Noun Project as operating at thenounproject.com.

Does Noun Project have an API?

Yes. Noun Project offers an API.

Who is Noun Project for?

Noun Project is built for designers and marketers.

How do I sign in to Noun Project?

Sign in on Noun Project's own website, thenounproject.com. FalcoScan reviews Noun Project but does not run its accounts, so logins, passwords and billing are handled by Noun Project directly.

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