Design

Affinity Photo

Canva's free app that merged Affinity Photo, Designer and Publisher

Visit Affinity Photo
Acquired★4.6ratingPricing · FreeRising

What happened to Affinity Photo?

Affinity Photo was acquired by Canva in 2024.

Canva acquired Serif, maker of Affinity, in Mar 2024. In Oct 2025 Designer, Photo and Publisher were replaced by one free app called Affinity.

Source: macrumors.com ↗Its AI Graveyard record →AI products shut down or acquired in 2024 →Everything Canva has bought →

The FalcoScan Intel PanelAffinity Photo · Design
Data updated 1 November 2026
Opportunity
Low
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.6
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Affinity Photo does

Affinity is now one free app for Mac and Windows that combines the former Affinity Photo, Designer and Publisher as Pixel, Vector and Layout workspaces. Canva, which bought maker Serif in 2024, launched it on October 30, 2025 and stopped selling Affinity Photo 2. It needs a free Canva account, and Canva AI tools such as Generative Fill require a paid Canva plan.

How Affinity Photo compares with its closest alternatives

2 of the 5 closest alternatives have a free plan, as Affinity Photo does. Among the 2 that list a starting price, the cheapest is Photoshop at $20 a month and the median is $20. None of the 5 offers an API; FalcoScan's records show none for Affinity Photo. Affinity Photo offers a mobile app and a desktop app. Of the alternatives, 2 offer a mobile app and 3 offer a desktop app. Affinity Photo was founded in 2015; the alternatives were founded between 1982 and 2022, 3 of them earlier. Affinity Photo is based in Nottingham, United Kingdom; none of the 4 alternatives with a known headquarters is in the United Kingdom. They are in the United States and China.

Market position · Design

How Affinity Photo compares in Design

Affinity Photo has low opportunity and sits in the bottom third of 351 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.3 and the average saturation score 41.5. FalcoScan rates Affinity Photo's own market position as contested. 54 of the 351 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Affinity Photo compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Affinity PhotoFounded 2015 · Nottingham, United KingdomLowContestedFree—YesNoMobile, DesktopRising
PhotoshopFounded 1988 · San Francisco, United StatesLowContestedPaid$20/moNoNoMobile, DesktopStable
Adobe SenseiFounded 2016 · San Francisco, United StatesLowContestedPaid$20/moNoNoWeb, DesktopStable
SnapseedFounded 2011LowContestedFree—YesNoMobileDeclining
Adobe Creative CloudFounded 1982 · San Francisco, United StatesHighContestedPaid—NoNoDesktopHot
MotiffFounded 2022 · Beijing, ChinaLowContestedFreemium—YesNoWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Affinity Photo exposes to builders and the verticals it currently serves.

AI Capabilities
Image Editing
Industry Verticals
PhotographyDesign
Tagged

Affinity Photo shows up when builders search for these

photo-editingone-time-purchaseRAWprofessionalAdobe-alternative
Similar tools · Design

Alternatives to Affinity Photo

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Photoshop

The world's most powerful image editor, now with Generative AI

★ 4.9Opportunity Low
Paid
Design
Adobe Sensei

The AI engine powering every Adobe Creative Cloud product

★ 4.6Opportunity Low
Paid
Image
Snapseed

Google's professional mobile photo editor, completely free

★ 4.6Opportunity Low
Free
Design
Adobe Creative Cloud

Complete suite of creative design tools

★ 4.4Opportunity High
Paid
Design
Motiff

AI-powered design tool for professional UI teams

★ 4.4Opportunity Low
Freemium
Image
Pixlr

Professional AI photo editing in the browser, free

★ 4.3Opportunity Low
Freemium
Featured in
Questions

Affinity Photo: common questions

Is Affinity Photo still running?

Affinity Photo was acquired by Canva in 2024. Canva acquired Serif, maker of Affinity, in Mar 2024. In Oct 2025 Designer, Photo and Publisher were replaced by one free app called Affinity.

Who acquired Affinity Photo?

Canva acquired Affinity Photo in 2024 (macrumors.com).

Source: macrumors.com ↗

Is Affinity Photo free?

Yes. FalcoScan lists Affinity Photo as free to use.

What are the best alternatives to Affinity Photo?

The closest alternatives to Affinity Photo that are still running, matched on the AI capabilities, uses and audience they share, are Photoshop, Adobe Sensei, Snapseed, Adobe Creative Cloud, and Motiff.

Where is Affinity Photo based?

Affinity Photo is headquartered in Nottingham, United Kingdom.

Does Affinity Photo have an API?

FalcoScan's records show no public API for Affinity Photo.

Who is Affinity Photo for?

Affinity Photo is built for photographers and designers.

How do I sign in to Affinity Photo?

Sign in on Affinity Photo's own website, affinity.studio. FalcoScan reviews Affinity Photo but does not run its accounts, so logins, passwords and billing are handled by Affinity Photo directly.

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