Design

Adobe XD

Adobe's UX/UI design and prototyping tool

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★4.4ratingPricing · Freemium from $10/moDeclining
The FalcoScan Intel PanelAdobe XD · Design
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Declining
Market trend
Rating
4.4
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Adobe XD does

Adobe XD is a design and prototyping tool for UX/UI designers with real-time co-editing, auto-animate, and repeat grid features. Integrates deeply with Creative Cloud and Adobe Firefly for AI-generated assets. The professional choice for Adobe ecosystem teams.

How Adobe XD compares with its closest alternatives

4 of the 5 closest alternatives have a free plan, as Adobe XD does. Only Whimsical lists a starting price, $10 a month. 1 of the 5 offers an API; FalcoScan's records show none for Adobe XD. Adobe XD offers a web app and a desktop app. Of the alternatives, 4 offer a web app and 1 offers a desktop app. Adobe XD was founded in 2016; the alternatives were founded between 2016 and 2020. Adobe XD is based in San Francisco, United States; 2 of its 5 alternatives are in the United States too, and the others in Spain and South Korea.

Market position · Design

How Adobe XD compares in Design

Adobe XD has low opportunity and sits in the bottom third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates Adobe XD's own market position as contested. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Adobe XD compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Adobe XDFounded 2016 · San Francisco, United StatesLowContestedFreemium$10/moYesNoWeb, DesktopDeclining
Storyset AnimateFounded 2020 · Málaga, SpainModerateContestedFreemium—YesNoWebStable
WhimsicalFounded 2017 · San Francisco, United StatesLowContestedFreemium$10/moYesNoWebRising
Lottiefiles CreatorFounded 2017 · San Francisco, United StatesModerateOpenFreemium—YesNoWebRising
Penpot DesignFounded 2019 · Madrid, SpainHighOpenFree—YesYesWebStable
ProtoPie ConnectFounded 2016 · Seoul, South KoreaModerateContestedPaid—NoNoDesktopStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Adobe XD exposes to builders and the verticals it currently serves.

AI Capabilities
Automation
Industry Verticals
DesignTech
Tagged

Adobe XD shows up when builders search for these

UI-UXprototypingAdobewireframesanimation
Similar tools · Design

Alternatives to Adobe XD

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Storyset Animate

Customizable animated illustrations

★ 4.5Opportunity Moderate
Freemium
Design
Whimsical

Flowcharts, mind maps, and wireframes in one collaborative tool

★ 4.5Opportunity Low
Freemium
Design
Lottiefiles Creator

Create and share JSON animations

★ 4.4Opportunity Moderate
Freemium
Design
Penpot Design

Open-source design tool for cross-functional teams

★ 4.4Opportunity High
Free
Design
ProtoPie Connect

High-fidelity interactive prototyping

★ 4.4Opportunity Moderate
Paid
Design
Linearity Move

AI-powered animation tool for designers on Mac and iPad

★ 4.3Opportunity Low
Freemium
Featured in
Questions

Adobe XD: common questions

Is Adobe XD free?

Adobe XD has a free tier, with paid plans from $10 a month.

What are the best alternatives to Adobe XD?

The closest alternatives to Adobe XD that are still running, matched on the AI capabilities, uses and audience they share, are Storyset Animate, Whimsical, Lottiefiles Creator, Penpot Design, and ProtoPie Connect.

Is Adobe XD still running?

Yes. As of 2 November 2026, FalcoScan lists Adobe XD as operating at adobe.com.

Where is Adobe XD based?

Adobe XD is headquartered in San Francisco, United States.

Does Adobe XD have an API?

FalcoScan's records show no public API for Adobe XD.

Who is Adobe XD for?

Adobe XD is built for designers and ux designers.

How do I sign in to Adobe XD?

Sign in on Adobe XD's own website, adobe.com. FalcoScan reviews Adobe XD but does not run its accounts, so logins, passwords and billing are handled by Adobe XD directly.

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