What Criteo AI Retargeting does
Criteo AI Retargeting refers to the Dynamic Retargeting product on Criteo's commerce advertising platform, which shows personalized product ads to people who already know a brand in order to raise conversions. It is aimed at advertisers and brands, retailers, agencies, marketplaces and media owners. The platform pairs commerce data on shopper behavior and product level signals with Commerce AI, including Predictive Bidding that sets bids from each user's predicted value. Related tools named on the site include Smart Suggestions for product recommendations, Shopper Graph, Dynamic Creative Optimization+, Commerce Audiences, a Retail Media Platform, video advertising and GO Campaigns. Criteo does not publish prices and directs buyers to contact sales.
How Criteo AI Retargeting compares with its closest alternatives
2 of the 5 closest alternatives have a free plan, as Criteo AI Retargeting does. All 5 offer an API, as Criteo AI Retargeting does. Criteo AI Retargeting offers a web app. Of the alternatives, all 5 offer a web app. Criteo AI Retargeting was founded in 2011; the alternatives were founded between 2003 and 2013, 2 of them earlier. Criteo AI Retargeting is based in Paris, France; 1 of its 5 alternatives is in France too, and the others in the United States and Poland.