Marketing

Magic

Reviews, ranking and customer messaging for local businesses

Visit Magic
Pricing · FreemiumStable
The FalcoScan Intel PanelMagic · Marketing
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Some
Band
Momentum
Stable
Market trend

Marketing AI has a narrow moat on average, from the moat scores of its rated products. What protects Marketing AI tools, and the widest moats

The Brief

What Magic does

Magic is a marketing and customer messaging platform for local businesses, covering review generation, a shared inbox, text marketing and website chat. It targets health and wellness practices such as dental clinics and salons, service businesses such as automotive and home repair, and shops in retail or food and beverage. The reviews tool sends requests and gathers reviews from Google, Facebook and Trustpilot in one dashboard. A team inbox combines SMS, Facebook Messenger and Instagram with conversation assignment and templates. Text marketing adds SMS campaigns with segmentation and opt-in signups, and webchat handles automated replies and lead routing. A mobile app is included. Paid plans are Basic and Essentials, after a 14-day free trial.

How Magic compares with its closest alternatives

2 of the 5 closest alternatives have a free plan, as Magic does. Only mysite.ai lists a starting price, $99 a month. 1 of the 5 offers an API, as Magic does. Magic offers a web app and a mobile app. Of the alternatives, all 5 offer a web app and 2 offer a mobile app. Magic was founded in 2024; the alternatives were founded between 2018 and 2025, 2 of them earlier. Magic is based in Singapore; all the 4 alternatives with a known headquarters are in Singapore too.

Market position · Marketing

How Magic compares in Marketing

Magic has moderate opportunity and sits in the top third of 291 live Marketing tools on FalcoScan. Across Marketing, the average opportunity score is 60.3 and the average saturation score 48.7. FalcoScan rates Magic's own market position as contested. 38 of the 291 operating Marketing tools have hot momentum, and FalcoScan has recorded 11 shutdowns in the category.

Magic compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
MagicFounded 2024 · SingaporeModerateContestedFreemium—YesYesWeb, MobileStable
EVOV AIFounded 2024 · SingaporeModerateContested————WebStable
KLAR.aiFounded 2025 · SingaporeModerateContestedFreemium—Yes—Web, MobileStable
Mavic AIFounded 2023 · SingaporeModerateContestedFreemium—Yes—Web, APIStable
Pinc InteractiveFounded 2018 · SingaporeModerateContested———YesWeb, MobileStable
mysite.aiModerateContestedPaid$99/moNoNoWebStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Marketing.

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What it ships with

Capabilities & who uses it

The capabilities Magic exposes to builders and the verticals it currently serves.

AI Capabilities
AutomationConversational AiPersonalization
Industry Verticals
MarketingHealthcareRetail
Tagged

Magic shows up when builders search for these

AISaaS
Similar tools · Marketing

Alternatives to Magic

Products still running that do the same job, from the marketing market and related ones, closest match first.

See the Marketing market
Marketing
EVOV AI

AI go-to-market workforce for marketing teams

Opportunity Moderate
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KLAR.ai

AI TikTok strategist for brand and audience content planning

Opportunity Moderate
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Mavic AI

On-brand AI posts, images and videos for marketing teams

Opportunity Moderate
Freemium
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Pinc Interactive

Monetise your social and commerce experience.

Opportunity Moderate
Freemium
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mysite.ai

AI marketing for restaurants: content, ads and social in one place

Opportunity Moderate
Paid
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QuickAds

Performance creative at scale for D2C brands

Opportunity Moderate
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Featured in
Questions

Magic: common questions

How much does Magic cost?

As of Oct 2026, Magic's Basic plan costs US$159 per month billed annually or US$179 monthly, and Essentials costs US$279 per month billed annually or US$299 monthly. A 14-day free trial needs no credit card.

Source: magichq.com ↗

Is Magic free?

Magic has a free tier, with paid plans.

What are the best alternatives to Magic?

The closest alternatives to Magic that are still running, matched on the AI capabilities, uses and audience they share, are EVOV AI, KLAR.ai, Mavic AI, Pinc Interactive, and mysite.ai.

Is Magic still running?

Yes. As of 2 November 2026, FalcoScan lists Magic as operating at magichq.com.

Where is Magic based?

Magic is headquartered in Singapore.

Does Magic have an API?

Yes. Magic offers an API.

Who is Magic for?

Magic is built for businesses and marketers.

How do I sign in to Magic?

Sign in on Magic's own website, magichq.com. FalcoScan reviews Magic but does not run its accounts, so logins, passwords and billing are handled by Magic directly.

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