Dynamic Yield (Mastercard) personalizes web, app, email, and kiosk experiences — with AI that runs multivariate tests and optimizes for conversion automatically.
How Dynamic Yield compares with its closest alternatives
3 of the 5 closest alternatives have a free plan; Dynamic Yield does not. Among the 3 that list a starting price, the cheapest is Omnisend at $16 a month and the median is $18. 4 of the 5 offer an API, as Dynamic Yield does. Dynamic Yield offers a web app. Of the alternatives, all 5 offer a web app. Dynamic Yield was founded in 2011; the alternatives were founded between 2009 and 2020, 1 of them earlier. Dynamic Yield is based in New York, United States; 1 of its 5 alternatives is in the United States too, and the others in Finland, Canada, Israel and elsewhere.
Market position · Ecommerce
How Dynamic Yield compares in Ecommerce
Dynamic Yield has low opportunity and sits in the bottom third of 299 live Ecommerce tools on FalcoScan. Across Ecommerce, the average opportunity score is 65.2 and the average saturation score 35.9. FalcoScan rates Dynamic Yield's own market position as contested. 58 of the 299 operating Ecommerce tools have hot momentum, and FalcoScan has recorded 6 shutdowns in the category.
Dynamic Yield compared with its closest alternatives
Product
Opportunity
Saturation
Pricing
Pricing from
Free plan
API
Platforms
Momentum
Dynamic YieldFounded 2011 · New York, United States
Low
Contested
Paid
—
No
Yes
Web
Stable
BloomreachFounded 2009 · San Francisco, United States
Dynamic Yield was acquired by Mastercard in 2022. McDonald's bought Dynamic Yield in 2019 and sold it to Mastercard, which closed the deal on 4 Apr 2022. The site now redirects to Mastercard.
Who acquired Dynamic Yield?
Mastercard acquired Dynamic Yield in 2022 (investor.mastercard.com).
The closest alternatives to Dynamic Yield that are still running, matched on the AI capabilities, uses and audience they share, are Bloomreach, Nosto, LimeSpot, Visually, and Omnisend.
Where is Dynamic Yield based?
Dynamic Yield is headquartered in New York, United States.
Does Dynamic Yield have an API?
Yes. Dynamic Yield offers an API.
Who is Dynamic Yield for?
Dynamic Yield is built for enterprises and retailers.
How do I sign in to Dynamic Yield?
Sign in on Dynamic Yield's own website, dynamicyield.com. FalcoScan reviews Dynamic Yield but does not run its accounts, so logins, passwords and billing are handled by Dynamic Yield directly.