Ecommerce

Dynamic Yield Personalize

AI personalization for ecommerce and media

Acquired★4.3ratingPricing · PaidRising

What happened to Dynamic Yield Personalize?

Dynamic Yield Personalize was acquired by Mastercard in 2022.

McDonald's bought Dynamic Yield in 2019 and sold it to Mastercard, which closed the deal on 4 Apr 2022. The site now redirects to Mastercard.

Source: investor.mastercard.com ↗Its AI Graveyard record →AI products shut down or acquired in 2022 →

The FalcoScan Intel PanelDynamic Yield Personalize · Ecommerce
Data updated 1 November 2026
Opportunity
High
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.3
of 5 · FalcoScan rating

Ecommerce AI has a narrow moat on average, from the moat scores of its rated products. What protects Ecommerce AI tools, and the widest moats

The Brief

What Dynamic Yield Personalize does

Dynamic Yield personalizes product feeds, content, and offers for every user in real time.

How Dynamic Yield Personalize compares with its closest alternatives

None of the 5 closest alternatives has a free plan, and neither does Dynamic Yield Personalize. All 5 offer an API, as Dynamic Yield Personalize does. Dynamic Yield Personalize offers a web app. Of the alternatives, all 5 offer a web app. Dynamic Yield Personalize was founded in 2012; the alternatives were founded between 2009 and 2019, 1 of them earlier. Dynamic Yield Personalize is based in New York, United States; none of the 2 alternatives with a known headquarters is in the United States. They are in Finland.

Market position · Ecommerce

How Dynamic Yield Personalize compares in Ecommerce

Dynamic Yield Personalize has high opportunity and sits in the top third of 299 live Ecommerce tools on FalcoScan. Across Ecommerce, the average opportunity score is 65.2 and the average saturation score 35.9. FalcoScan rates Dynamic Yield Personalize's own market position as open. 58 of the 299 operating Ecommerce tools have hot momentum, and FalcoScan has recorded 6 shutdowns in the category.

Dynamic Yield Personalize compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Dynamic Yield PersonalizeFounded 2012 · New York, United StatesHighOpenPaid—NoYesWeb, APIRising
Nosto PersonalizeFounded 2016 · Helsinki, FinlandHighOpenPaid—NoYesWebHot
Constructor Commerce AIFounded 2014HighOpenPaid—NoYesWeb, APIHot
Bloomreach DiscoveryFounded 2014HighOpenPaid—NoYesWeb, APIHot
BigCommerce AIFounded 2009ModerateOpenPaid—NoYesWebDeclining
Klevu Search AIFounded 2019 · Helsinki, FinlandHighOpenPaid—NoYesWeb, APIHot

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Ecommerce.

See them free for 7 days
What it ships with

Capabilities & who uses it

The capabilities Dynamic Yield Personalize exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationSemantic Search
Industry Verticals
EcommerceMedia
Tagged

Dynamic Yield Personalize shows up when builders search for these

personalizationreal-timefeeds
Similar tools · Ecommerce

Alternatives to Dynamic Yield Personalize

Products still running that do the same job, from the ecommerce market and related ones, closest match first.

See the Ecommerce market
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Nosto Personalize

AI personalization for ecommerce sites

★ 4.3Opportunity High
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Constructor Commerce AI

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★ 4.4Opportunity High
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Bloomreach Discovery

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★ 4.3Opportunity High
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BigCommerce AI

Enterprise ecommerce platform with AI tools

★ 4.2Opportunity Moderate
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Klevu Search AI

AI-powered product search and discovery

★ 4.4Opportunity High
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Findify Search AI

Personalized product search for Shopify

★ 4.3Opportunity High
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Featured in
Questions

Dynamic Yield Personalize: common questions

Is Dynamic Yield Personalize still running?

Dynamic Yield Personalize was acquired by Mastercard in 2022. McDonald's bought Dynamic Yield in 2019 and sold it to Mastercard, which closed the deal on 4 Apr 2022. The site now redirects to Mastercard.

Who acquired Dynamic Yield Personalize?

Mastercard acquired Dynamic Yield Personalize in 2022 (investor.mastercard.com).

Source: investor.mastercard.com ↗

Is Dynamic Yield Personalize free?

No. Dynamic Yield Personalize is a paid product.

What are the best alternatives to Dynamic Yield Personalize?

The closest alternatives to Dynamic Yield Personalize that are still running, matched on the AI capabilities, uses and audience they share, are Nosto Personalize, Constructor Commerce AI, Bloomreach Discovery, BigCommerce AI, and Klevu Search AI.

Where is Dynamic Yield Personalize based?

Dynamic Yield Personalize is headquartered in New York, United States.

Does Dynamic Yield Personalize have an API?

Yes. Dynamic Yield Personalize offers an API.

Who is Dynamic Yield Personalize for?

Dynamic Yield Personalize is built for enterprises and e-commerce businesses.

How do I sign in to Dynamic Yield Personalize?

Sign in on Dynamic Yield Personalize's own website, dynamicyield.com. FalcoScan reviews Dynamic Yield Personalize but does not run its accounts, so logins, passwords and billing are handled by Dynamic Yield Personalize directly.

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