FullStory captures every user interaction and uses AI to surface the moments that matter — frustration signals, rage clicks, and conversion blockers. Used by enterprise teams to understand exactly where users struggle in their digital products.
How FullStory compares with its closest alternatives
4 of the 5 closest alternatives have a free plan; FullStory does not. Among the 3 that list a starting price, the cheapest is Stark at $7 a month and the median is $29. 4 of the 5 offer an API, as FullStory does. FullStory offers a web app and a mobile app. Of the alternatives, 4 offer a web app and 1 offers a mobile app. FullStory was founded in 2014; the alternatives were founded between 2014 and 2018. FullStory is based in Atlanta, United States; 1 of the 3 alternatives with a known headquarters is in the United States too, and the others in the United Kingdom and Australia.
Market position · Design
How FullStory compares in Design
FullStory has low opportunity and sits in the bottom third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates FullStory's own market position as contested. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.
The closest alternatives to FullStory that are still running, matched on the AI capabilities, uses and audience they share, are Maze, Neurons AI, UXCam, Dovetail, and Stark.
Is FullStory still running?
Yes. As of 2 November 2026, FalcoScan lists FullStory as operating at fullstory.com.
Where is FullStory based?
FullStory is headquartered in Atlanta, United States.
Does FullStory have an API?
Yes. FullStory offers an API.
Who is FullStory for?
FullStory is built for enterprises and product teams.
How do I sign in to FullStory?
Sign in on FullStory's own website, fullstory.com. FalcoScan reviews FullStory but does not run its accounts, so logins, passwords and billing are handled by FullStory directly.