Design

Maze

AI-powered user research and usability testing

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★4.5ratingPricing · Freemium from $99/moRising
The FalcoScan Intel PanelMaze · Design
Data updated 1 November 2026
Opportunity
Low
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.5
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Maze does

Maze automates usability testing — run tests, analyze results, and get AI-generated insights in hours instead of weeks. Integrates with Figma and InVision to test designs before building. Used by 40,000+ teams to validate UX decisions with real data.

How Maze compares with its closest alternatives

3 of the 5 closest alternatives have a free plan, as Maze does. Among the 5 that list a starting price, the cheapest is Miro at $10 a month and the median is $29. Maze starts at $99 a month, above that median. 4 of the 5 offer an API, as Maze does. Maze offers a web app. Of the alternatives, all 5 offer a web app. Maze was founded in 2018; the alternatives were founded between 2008 and 2017, 5 of them earlier. Maze is based in London, United Kingdom; none of the 2 alternatives with a known headquarters is in the United Kingdom. They are in Australia and the Netherlands.

Market position · Design

How Maze compares in Design

Maze has low opportunity and sits in the bottom third of 351 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.3 and the average saturation score 41.5. FalcoScan rates Maze's own market position as open. 54 of the 351 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Maze compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
MazeFounded 2018 · London, United KingdomLowOpenFreemium$99/moYesYesWebRising
DovetailFounded 2017 · Sydney, AustraliaModerateOpenFreemium$29/moYesYesWebStable
User InterviewsFounded 2016LowOpenPaid$49/moNoYesWebRising
Optimal WorkshopFounded 2008LowOpenFreemium$99/moYesYesWebStable
LookbackFounded 2013LowContestedPaid$25/moNoNoWebStable
MiroFounded 2011 · Amsterdam, NetherlandsLowCrowdedFreemium$10/moYesYesWeb, Mobile, DesktopStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Maze exposes to builders and the verticals it currently serves.

AI Capabilities
AnalyticsSummarization
Industry Verticals
DesignTech
Tagged

Maze shows up when builders search for these

user-researchusability-testingFigmaAI-insightsUX-validation
Similar tools · Design

Alternatives to Maze

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Dovetail

AI-powered user research repository and insights platform

★ 4.6Opportunity Moderate
Freemium
Design
User Interviews

Recruit research participants in 24 hours or less

★ 4.5Opportunity Low
Paid
Design
Optimal Workshop

AI-powered information architecture and UX research suite

★ 4.4Opportunity Low
Freemium
Design
Lookback

Live user interviews and usability testing platform

★ 4.3Opportunity Low
Paid
Design
Miro

The online whiteboard for design and product collaboration

★ 4.7Opportunity Low
Freemium
Design
FullStory

AI-powered digital experience intelligence platform

★ 4.5Opportunity Low
Paid
Featured in
Questions

Maze: common questions

Is Maze free?

Maze has a free tier, with paid plans from $99 a month.

What are the best alternatives to Maze?

The closest alternatives to Maze that are still running, matched on the AI capabilities, uses and audience they share, are Dovetail, User Interviews, Optimal Workshop, Lookback, and Miro.

Is Maze still running?

Yes. As of 1 November 2026, FalcoScan lists Maze as operating at maze.co.

Where is Maze based?

Maze is headquartered in London, United Kingdom.

Does Maze have an API?

Yes. Maze offers an API.

Who is Maze for?

Maze is built for ux researchers and product teams.

How do I sign in to Maze?

Sign in on Maze's own website, maze.co. FalcoScan reviews Maze but does not run its accounts, so logins, passwords and billing are handled by Maze directly.

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