Design

Lookback

Live user interviews and usability testing platform

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★4.3ratingPricing · Paid from $25/moStable
The FalcoScan Intel PanelLookback · Design
Data updated 1 November 2026
Opportunity
Low
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.3
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Lookback does

Lookback runs live user interviews, moderated usability tests, and unmoderated remote sessions — all recorded and transcribed automatically. AI highlights key moments and generates insights. The professional user research recording platform.

How Lookback compares with its closest alternatives

4 of the 5 closest alternatives have a free plan; Lookback does not. Among the 4 that list a starting price, the cheapest is Figma at $15 a month and the median is $39. Lookback starts at $25 a month, below that median. All 5 offer an API; FalcoScan's records show none for Lookback. Lookback offers a web app. Of the alternatives, all 5 offer a web app. Lookback was founded in 2013; the alternatives were founded between 2012 and 2019, 1 of them earlier. The alternatives with a known headquarters are in Australia, the United Kingdom and the United States.

Market position · Design

How Lookback compares in Design

Lookback has low opportunity and sits in the bottom third of 351 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.3 and the average saturation score 41.5. FalcoScan rates Lookback's own market position as contested. 54 of the 351 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Lookback compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
LookbackFounded 2013LowContestedPaid$25/moNoNoWebStable
User InterviewsFounded 2016LowOpenPaid$49/moNoYesWebRising
DovetailFounded 2017 · Sydney, AustraliaModerateOpenFreemium$29/moYesYesWebStable
MazeFounded 2018 · London, United KingdomLowOpenFreemium$99/moYesYesWebRising
Maze User ResearchFounded 2019 · London, United KingdomModerateContestedFreemium—YesYesWebRising
FigmaFounded 2012 · San Francisco, United StatesModerateContestedFreemium$15/moYesYesWeb, DesktopRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Lookback exposes to builders and the verticals it currently serves.

AI Capabilities
TranscriptionHighlights
Industry Verticals
DesignTech
Tagged

Lookback shows up when builders search for these

user-researchusability-testinglive-interviewsrecordingAI-highlights
Similar tools · Design

Alternatives to Lookback

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
User Interviews

Recruit research participants in 24 hours or less

★ 4.5Opportunity Low
Paid
Design
Dovetail

AI-powered user research repository and insights platform

★ 4.6Opportunity Moderate
Freemium
Design
Maze

AI-powered user research and usability testing

★ 4.5Opportunity Low
Freemium
Design
Maze User Research

Rapid user research and usability testing

★ 4.3Opportunity Moderate
Freemium
Design
Figma

The collaborative design platform every product team uses

★ 4.9Opportunity Moderate
Freemium
Design
Figma Make

Turn design prompts into working prototypes inside Figma

★ 4.7Opportunity Moderate
Freemium
Featured in
Questions

Lookback: common questions

Is Lookback free?

No. Lookback is a paid product from $25 a month.

What are the best alternatives to Lookback?

The closest alternatives to Lookback that are still running, matched on the AI capabilities, uses and audience they share, are User Interviews, Dovetail, Maze, Maze User Research, and Figma.

Is Lookback still running?

Yes. As of 1 November 2026, FalcoScan lists Lookback as operating at lookback.com.

Does Lookback have an API?

FalcoScan's records show no public API for Lookback.

Who is Lookback for?

Lookback is built for ux researchers and product teams.

How do I sign in to Lookback?

Sign in on Lookback's own website, lookback.com. FalcoScan reviews Lookback but does not run its accounts, so logins, passwords and billing are handled by Lookback directly.

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