DesignEditor's Pick

Figma

The collaborative design platform every product team uses

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★4.9rating145 viewsPricing · Freemium from $15/moRising
The FalcoScan Intel PanelFigma · Design
Data updated 1 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.9
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Figma does

Figma is the industry standard for UI/UX design — real-time collaboration, design systems, component libraries, and AI-powered prototyping in one platform. Figma Make generates working prototypes from prompts. Used by 10M+ designers at Google, Airbnb, and Uber.

How Figma compares with its closest alternatives

3 of the 5 closest alternatives have a free plan, as Figma does. Among the 5 that list a starting price, the cheapest is Adobe XD at $10 a month and the median is $12. Figma starts at $15 a month, above that median. None of the 5 offers an API, which Figma does. Figma offers a web app and a desktop app. Of the alternatives, 3 offer a web app and 3 offer a desktop app. Figma was founded in 2012; the alternatives were founded between 2010 and 2019, 1 of them earlier. Figma is based in San Francisco, United States; 1 of the 3 alternatives with a known headquarters is in the United States too, and the others in the Netherlands.

Market position · Design

How Figma compares in Design

Figma has moderate opportunity and sits in the bottom third of 351 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.3 and the average saturation score 41.5. FalcoScan rates Figma's own market position as contested. 54 of the 351 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Figma compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
FigmaFounded 2012 · San Francisco, United StatesModerateContestedFreemium$15/moYesYesWeb, DesktopRising
SketchFounded 2010 · Amsterdam, NetherlandsLowCrowdedPaid$12/moNoNoDesktopStable
PrincipleFounded 2015LowContestedPaid$129/moNoNoDesktopDeclining
Marvel AppFounded 2013LowContestedFreemium$12/moYesNoWeb, MobileStable
FramerFounded 2019 · Amsterdam, NetherlandsModerateContestedFreemium$15/moYesNoWebRising
Adobe XDFounded 2016 · San Francisco, United StatesLowContestedFreemium$10/moYesNoWeb, DesktopDeclining

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Figma exposes to builders and the verticals it currently serves.

AI Capabilities
UI GenerationDesign SuggestionsPrototyping
Industry Verticals
SoftwareEnterpriseStartups
Tagged

Figma shows up when builders search for these

UI-UXcollaborationprototypingdesign-systemsAI
Similar tools · Design

Alternatives to Figma

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Sketch

The original Mac design tool, now with AI features

★ 4.5Opportunity Low
Paid
Design
Principle

Beautiful interactive prototypes with fluid animations on Mac

★ 4.5Opportunity Low
Paid
Design
Marvel App

Simple prototyping and user testing for design teams

★ 4.3Opportunity Low
Freemium
Design
Framer

AI website design tool that codes itself

★ 4.6Opportunity Moderate
Freemium
Design
Adobe XD

Adobe's UX/UI design and prototyping tool

★ 4.4Opportunity Low
Freemium
Design
Axure RP

The most powerful prototyping tool for complex enterprise UX

★ 4.4Opportunity Low
Paid
Featured in
Questions

Figma: common questions

Is Figma free?

Figma has a free tier, with paid plans from $15 a month.

What are the best alternatives to Figma?

The closest alternatives to Figma that are still running, matched on the AI capabilities, uses and audience they share, are Sketch, Principle, Marvel App, Framer, and Adobe XD.

Is Figma still running?

Yes. As of 1 November 2026, FalcoScan lists Figma as operating at figma.com.

Where is Figma based?

Figma is headquartered in San Francisco, United States.

Does Figma have an API?

Yes. Figma offers an API.

Who is Figma for?

Figma is built for designers, developers, and product teams.

How do I sign in to Figma?

Sign in on Figma's own website, figma.com. FalcoScan reviews Figma but does not run its accounts, so logins, passwords and billing are handled by Figma directly.

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