Design

FigJam

Figma's infinite whiteboard for collaborative design thinking

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★4.6ratingPricing · Freemium from $3/moStable
The FalcoScan Intel PanelFigJam · Design
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.6
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What FigJam does

FigJam is Figma's shared online whiteboard for design teams — brainstorm, ideate, and map user journeys together in real time. AI generates storyboards, summarizes sticky notes, and creates diagrams. Seamlessly linked to Figma Design files.

How FigJam compares with its closest alternatives

All 5 closest alternatives have a free plan, as FigJam does. Among the 5 that list a starting price, the cheapest is Whimsical at $10 a month and the median is $12. FigJam starts at $3 a month, below that median. 4 of the 5 offer an API; FalcoScan's records show none for FigJam. FigJam offers a web app. Of the alternatives, all 5 offer a web app. FigJam was founded in 2021; the alternatives were founded between 2011 and 2018, 5 of them earlier. FigJam is based in San Francisco, United States; 1 of the 3 alternatives with a known headquarters is in the United States too, and the others in the Netherlands and the United Kingdom.

Market position · Design

How FigJam compares in Design

FigJam has low opportunity and sits in the bottom third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates FigJam's own market position as contested. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

FigJam compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
FigJamFounded 2021 · San Francisco, United StatesLowContestedFreemium$3/moYesNoWebStable
WhimsicalFounded 2017 · San Francisco, United StatesLowContestedFreemium$10/moYesNoWebRising
MiroFounded 2011 · Amsterdam, NetherlandsLowCrowdedFreemium$10/moYesYesWeb, Mobile, DesktopStable
AbstractFounded 2015LowContestedFreemium$12/moYesYesWebStable
ZeroheightFounded 2015 · London, United KingdomLowOpenFreemium$149/moYesYesWebRising
Builder.ioFounded 2018ModerateContestedFreemium$19/moYesYesWebHot

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities FigJam exposes to builders and the verticals it currently serves.

AI Capabilities
Automation
Industry Verticals
DesignTech
Tagged

FigJam shows up when builders search for these

whiteboardcollaborationbrainstorminguser-journeyFigma
Similar tools · Design

Alternatives to FigJam

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Whimsical

Flowcharts, mind maps, and wireframes in one collaborative tool

★ 4.5Opportunity Low
Freemium
Design
Miro

The online whiteboard for design and product collaboration

★ 4.7Opportunity Low
Freemium
Design
Abstract

Version control and collaboration for design files

★ 4.2Opportunity Low
Freemium
Design
Zeroheight

Design system documentation that stays in sync with Figma

★ 4.5Opportunity Low
Freemium
Design
Builder.io

Turn websites into editable Figma designs, and back

★ 4.4Opportunity Moderate
Freemium
Design
Anima

Convert Figma designs to production React code

★ 4.3Opportunity Low
Freemium
Featured in
Questions

FigJam: common questions

Is FigJam free?

FigJam has a free tier, with paid plans from $3 a month.

What are the best alternatives to FigJam?

The closest alternatives to FigJam that are still running, matched on the AI capabilities, uses and audience they share, are Whimsical, Miro, Abstract, Zeroheight, and Builder.io.

Is FigJam still running?

Yes. As of 2 November 2026, FalcoScan lists FigJam as operating at figma.com.

Where is FigJam based?

FigJam is headquartered in San Francisco, United States.

Does FigJam have an API?

FalcoScan's records show no public API for FigJam.

Who is FigJam for?

FigJam is built for designers, teams, and product managers.

How do I sign in to FigJam?

Sign in on FigJam's own website, figma.com. FalcoScan reviews FigJam but does not run its accounts, so logins, passwords and billing are handled by FigJam directly.

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