Design

Miro

The online whiteboard for design and product collaboration

Visit Miro
★4.7ratingPricing · Freemium from $10/moStable
The FalcoScan Intel PanelMiro · Design
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Crowded
Band
Wrapper risk
Elevated
Band
Momentum
Stable
Market trend
Rating
4.7
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Miro does

Miro is the leading online collaborative whiteboard — used for design sprints, user journey mapping, wireframing, and retrospectives. AI features generate diagrams, sticky note summaries, and mind maps automatically. 60M+ users at 99% of Fortune 100 companies.

How Miro compares with its closest alternatives

4 of the 5 closest alternatives have a free plan, as Miro does. Among the 5 that list a starting price, the cheapest is FigJam at $3 a month and the median is $15. Miro starts at $10 a month, below that median. 4 of the 5 offer an API, as Miro does. Miro offers a web app, a mobile app and a desktop app. Of the alternatives, all 5 offer a web app, none offers a mobile app and 1 offers a desktop app. Miro was founded in 2011; the alternatives were founded between 2012 and 2021. Miro is based in Amsterdam, Netherlands; none of the 4 alternatives with a known headquarters is in the Netherlands. They are in the United States and the United Kingdom.

Market position · Design

How Miro compares in Design

Miro has low opportunity and sits in the bottom third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates Miro's own market position as crowded. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Miro compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
MiroFounded 2011 · Amsterdam, NetherlandsLowCrowdedFreemium$10/moYesYesWeb, Mobile, DesktopStable
FigJamFounded 2021 · San Francisco, United StatesLowContestedFreemium$3/moYesNoWebStable
FigmaFounded 2012 · San Francisco, United StatesModerateContestedFreemium$15/moYesYesWeb, DesktopRising
Figma MakeFounded 2012 · San Francisco, United StatesModerateContestedFreemium$15/moYesYesWebHot
MazeFounded 2018 · London, United KingdomLowOpenFreemium$99/moYesYesWebRising
User InterviewsFounded 2016LowOpenPaid$49/moNoYesWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

See them free for 7 days
What it ships with

Capabilities & who uses it

The capabilities Miro exposes to builders and the verticals it currently serves.

AI Capabilities
Diagram GenerationSummarizationAI Facilitation
Industry Verticals
EnterpriseStartups
Tagged

Miro shows up when builders search for these

whiteboardcollaborationdesign-sprintuser-journeyremote-teams
Similar tools · Design

Alternatives to Miro

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
FigJam

Figma's infinite whiteboard for collaborative design thinking

★ 4.6Opportunity Low
Freemium
Design
Figma

The collaborative design platform every product team uses

★ 4.9Opportunity Moderate
Freemium
Design
Figma Make

Turn design prompts into working prototypes inside Figma

★ 4.7Opportunity Moderate
Freemium
Design
Maze

AI-powered user research and usability testing

★ 4.5Opportunity Low
Freemium
Design
User Interviews

Recruit research participants in 24 hours or less

★ 4.5Opportunity Low
Paid
Design
PixelCrew

AI design crew that turns a written brief into wireframes and HTML

Opportunity Moderate
Free
Featured in
Questions

Miro: common questions

Is Miro free?

Miro has a free tier, with paid plans from $10 a month.

What are the best alternatives to Miro?

The closest alternatives to Miro that are still running, matched on the AI capabilities, uses and audience they share, are FigJam, Figma, Figma Make, Maze, and User Interviews.

Is Miro still running?

Yes. As of 2 November 2026, FalcoScan lists Miro as operating at miro.com.

Where is Miro based?

Miro is headquartered in Amsterdam, Netherlands.

Does Miro have an API?

Yes. Miro offers an API.

Who is Miro for?

Miro is built for product teams, designers, and enterprises.

How do I sign in to Miro?

Sign in on Miro's own website, miro.com. FalcoScan reviews Miro but does not run its accounts, so logins, passwords and billing are handled by Miro directly.

Back to Browse