Design

Maze User Research

Rapid user research and usability testing

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★4.3ratingPricing · FreemiumRising
The FalcoScan Intel PanelMaze User Research · Design
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.3
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Maze User Research does

Maze tests your prototypes and designs with real users and delivers quantitative insights automatically.

How Maze User Research compares with its closest alternatives

4 of the 5 closest alternatives have a free plan, as Maze User Research does. 3 of the 5 offer an API, as Maze User Research does. Maze User Research offers a web app. Of the alternatives, all 5 offer a web app. Maze User Research was founded in 2019; the alternatives were founded between 2011 and 2019, 4 of them earlier. Maze User Research is based in London, United Kingdom; none of the 3 alternatives with a known headquarters is in the United Kingdom. They are in Australia and Malta.

Market position · Design

How Maze User Research compares in Design

Maze User Research has moderate opportunity and sits in the top third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates Maze User Research's own market position as contested. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Maze User Research compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Maze User ResearchFounded 2019 · London, United KingdomModerateContestedFreemium—YesYesWebRising
Lookback User ResearchFounded 2016ModerateContestedPaid—NoNoWebRising
Dovetail Research AIFounded 2019 · Sydney, AustraliaModerateContestedFreemium—YesYesWebStable
Hotjar AI HeatmapsFounded 2017 · Saint Julian's, MaltaModerateContestedFreemium—YesYesWebDeclining
Hotjar RecordingsFounded 2014 · Saint Julian's, MaltaModerateContestedFreemium—YesYesWebRising
Optimal Workshop IAFounded 2011ModerateOpenFreemium—YesNoWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Maze User Research exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData Extraction
Industry Verticals
SoftwareMarketing
Tagged

Maze User Research shows up when builders search for these

user-researchusabilityquantitative
Similar tools · Design

Alternatives to Maze User Research

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Lookback User Research

Live and async user research platform

★ 4.2Opportunity Moderate
Paid
Design
Dovetail Research AI

AI-powered research synthesis platform

★ 4.4Opportunity Moderate
Freemium
Design
Hotjar AI Heatmaps

Understand user behavior with AI heatmaps

★ 4.4Opportunity Moderate
Freemium
Design
Hotjar Recordings

Session recordings and heatmaps for UX

★ 4.4Opportunity Moderate
Freemium
Design
Optimal Workshop IA

Information architecture and UX research tool

★ 4.3Opportunity Moderate
Freemium
Design
Sprig Product AI

AI product research and feedback platform

★ 4.3Opportunity High
Freemium
Featured in
Questions

Maze User Research: common questions

Is Maze User Research free?

Maze User Research has a free tier, with paid plans.

What are the best alternatives to Maze User Research?

The closest alternatives to Maze User Research that are still running, matched on the AI capabilities, uses and audience they share, are Lookback User Research, Dovetail Research AI, Hotjar AI Heatmaps, Hotjar Recordings, and Optimal Workshop IA.

Is Maze User Research still running?

Yes. As of 2 November 2026, FalcoScan lists Maze User Research as operating at maze.co.

Where is Maze User Research based?

Maze User Research is headquartered in London, United Kingdom.

Does Maze User Research have an API?

Yes. Maze User Research offers an API.

Who is Maze User Research for?

Maze User Research is built for designers and product teams.

How do I sign in to Maze User Research?

Sign in on Maze User Research's own website, maze.co. FalcoScan reviews Maze User Research but does not run its accounts, so logins, passwords and billing are handled by Maze User Research directly.

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