Design

Hotjar AI Heatmaps

Understand user behavior with AI heatmaps

Visit Hotjar AI Heatmaps
Acquired★4.4ratingPricing · FreemiumDeclining

What happened to Hotjar AI Heatmaps?

Hotjar AI Heatmaps was acquired by Contentsquare in 2021.

Contentsquare acquired Hotjar in 2021 and fully absorbed it on 1 Jul 2025. hotjar.com redirects to Contentsquare, which still offers Hotjar heatmaps.

Source: help.hotjar.com ↗Its AI Graveyard record →AI products shut down or acquired in 2021 →

The FalcoScan Intel PanelHotjar AI Heatmaps · Design
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Declining
Market trend
Rating
4.4
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Hotjar AI Heatmaps does

Hotjar AI summarizes session recordings and heatmaps into actionable insights for product teams.

How Hotjar AI Heatmaps compares with its closest alternatives

All 5 closest alternatives have a free plan, as Hotjar AI Heatmaps does. 4 of the 5 offer an API, as Hotjar AI Heatmaps does. Hotjar AI Heatmaps offers a web app. Of the alternatives, all 5 offer a web app. Hotjar AI Heatmaps was founded in 2017; the alternatives were founded between 2013 and 2021, 2 of them earlier. Hotjar AI Heatmaps is based in Saint Julian's, Malta; 1 of the 4 alternatives with a known headquarters is in Malta too, and the others in the United States, Australia and the United Kingdom.

Market position · Design

How Hotjar AI Heatmaps compares in Design

Hotjar AI Heatmaps has moderate opportunity and sits in the top third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates Hotjar AI Heatmaps's own market position as contested. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Hotjar AI Heatmaps compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Hotjar AI HeatmapsFounded 2017 · Saint Julian's, MaltaModerateContestedFreemium—YesYesWebDeclining
Hotjar RecordingsFounded 2014 · Saint Julian's, MaltaModerateContestedFreemium—YesYesWebRising
Useberry TestingFounded 2021ModerateContestedFreemium—YesNoWebRising
UXCam Mobile AnalyticsFounded 2013 · New York, United StatesModerateOpenFreemium—YesYesWebRising
Dovetail Research AIFounded 2019 · Sydney, AustraliaModerateContestedFreemium—YesYesWebStable
Maze TestingFounded 2020 · London, United KingdomModerateContestedFreemium—YesYesWebHot

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Hotjar AI Heatmaps exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData Extraction
Industry Verticals
Software
Tagged

Hotjar AI Heatmaps shows up when builders search for these

heatmapsrecordingsinsights
Similar tools · Design

Alternatives to Hotjar AI Heatmaps

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Hotjar Recordings

Session recordings and heatmaps for UX

★ 4.4Opportunity Moderate
Freemium
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Useberry Testing

AI-powered UX research and prototype testing

★ 4.2Opportunity Moderate
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UXCam Mobile Analytics

Session recording for mobile app UX

★ 4.3Opportunity Moderate
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Dovetail Research AI

AI-powered research synthesis platform

★ 4.4Opportunity Moderate
Freemium
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Maze Testing

Rapid usability testing platform

★ 4.4Opportunity Moderate
Freemium
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Maze User Research

Rapid user research and usability testing

★ 4.3Opportunity Moderate
Freemium
Featured in
Questions

Hotjar AI Heatmaps: common questions

Is Hotjar AI Heatmaps still running?

Yes. Hotjar AI Heatmaps was acquired by Contentsquare in 2021. Contentsquare acquired Hotjar in 2021 and fully absorbed it on 1 Jul 2025. hotjar.com redirects to Contentsquare, which still offers Hotjar heatmaps.

Who acquired Hotjar AI Heatmaps?

Contentsquare acquired Hotjar AI Heatmaps in 2021 (help.hotjar.com).

Source: help.hotjar.com ↗

Is Hotjar AI Heatmaps free?

Hotjar AI Heatmaps has a free tier, with paid plans.

What are the best alternatives to Hotjar AI Heatmaps?

The closest alternatives to Hotjar AI Heatmaps that are still running, matched on the AI capabilities, uses and audience they share, are Hotjar Recordings, Useberry Testing, UXCam Mobile Analytics, Dovetail Research AI, and Maze Testing.

Where is Hotjar AI Heatmaps based?

Hotjar AI Heatmaps is headquartered in Saint Julian's, Malta.

Does Hotjar AI Heatmaps have an API?

Yes. Hotjar AI Heatmaps offers an API.

Who is Hotjar AI Heatmaps for?

Hotjar AI Heatmaps is built for product teams and designers.

How do I sign in to Hotjar AI Heatmaps?

Sign in on Hotjar AI Heatmaps's own website, hotjar.com. FalcoScan reviews Hotjar AI Heatmaps but does not run its accounts, so logins, passwords and billing are handled by Hotjar AI Heatmaps directly.

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