Design

Maze Testing

Rapid usability testing platform

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★4.4ratingPricing · FreemiumHot
The FalcoScan Intel PanelMaze Testing · Design
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Hot
Market trend
Rating
4.4
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Maze Testing does

Run unmoderated usability tests with your designs and get insights in hours.

How Maze Testing compares with its closest alternatives

All 5 closest alternatives have a free plan, as Maze Testing does. 4 of the 5 offer an API, as Maze Testing does. Maze Testing offers a web app. Of the alternatives, all 5 offer a web app. Maze Testing was founded in 2020; the alternatives were founded between 2011 and 2019, 5 of them earlier. Maze Testing is based in London, United Kingdom; none of the 4 alternatives with a known headquarters is in the United Kingdom. They are in Australia, Malta and the United States.

Market position · Design

How Maze Testing compares in Design

Maze Testing has moderate opportunity and sits in the top third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates Maze Testing's own market position as contested. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Maze Testing compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Maze TestingFounded 2020 · London, United KingdomModerateContestedFreemium—YesYesWebHot
Dovetail Research AIFounded 2019 · Sydney, AustraliaModerateContestedFreemium—YesYesWebStable
Hotjar AI HeatmapsFounded 2017 · Saint Julian's, MaltaModerateContestedFreemium—YesYesWebDeclining
Hotjar RecordingsFounded 2014 · Saint Julian's, MaltaModerateContestedFreemium—YesYesWebRising
Optimal Workshop IAFounded 2011ModerateOpenFreemium—YesNoWebRising
Sprig Product AIFounded 2018 · San Francisco, United StatesHighOpenFreemium—YesYesWebHot

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Maze Testing exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData Extraction
Industry Verticals
SoftwareMarketing
Tagged

Maze Testing shows up when builders search for these

usability testingresearchrapid
Similar tools · Design

Alternatives to Maze Testing

Products still running that do the same job, from the design market and related ones, closest match first.

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Questions

Maze Testing: common questions

Is Maze Testing free?

Maze Testing has a free tier, with paid plans.

What are the best alternatives to Maze Testing?

The closest alternatives to Maze Testing that are still running, matched on the AI capabilities, uses and audience they share, are Dovetail Research AI, Hotjar AI Heatmaps, Hotjar Recordings, Optimal Workshop IA, and Sprig Product AI.

Is Maze Testing still running?

Yes. As of 2 November 2026, FalcoScan lists Maze Testing as operating at maze.co.

Where is Maze Testing based?

Maze Testing is headquartered in London, United Kingdom.

Does Maze Testing have an API?

Yes. Maze Testing offers an API.

Who is Maze Testing for?

Maze Testing is built for product teams and designers.

How do I sign in to Maze Testing?

Sign in on Maze Testing's own website, maze.co. FalcoScan reviews Maze Testing but does not run its accounts, so logins, passwords and billing are handled by Maze Testing directly.

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