Design

Sketch

The original Mac design tool, now with AI features

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★4.5ratingPricing · Paid from $12/moStable
The FalcoScan Intel PanelSketch · Design
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Crowded
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.5
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Sketch does

Sketch pioneered modern UI design on Mac and remains a beloved tool for product designers. AI features include smart layout suggestions, vector editing, and a thriving plugin ecosystem. Offline-first with cloud collaboration added.

How Sketch compares with its closest alternatives

4 of the 5 closest alternatives have a free plan; Sketch does not. Among the 5 that list a starting price, the cheapest is Adobe XD at $10 a month and the median is $15. Sketch starts at $12 a month, below that median. 2 of the 5 offer an API; FalcoScan's records show none for Sketch. Sketch offers a desktop app. Of the alternatives, 3 offer a desktop app. Sketch was founded in 2010; the alternatives were founded between 2012 and 2016. Sketch is based in Amsterdam, Netherlands; none of the 3 alternatives with a known headquarters is in the Netherlands. They are in the United States.

Market position · Design

How Sketch compares in Design

Sketch has low opportunity and sits in the bottom third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates Sketch's own market position as crowded. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Sketch compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
SketchFounded 2010 · Amsterdam, NetherlandsLowCrowdedPaid$12/moNoNoDesktopStable
FigmaFounded 2012 · San Francisco, United StatesModerateContestedFreemium$15/moYesYesWeb, DesktopRising
PrincipleFounded 2015LowContestedPaid$129/moNoNoDesktopDeclining
Marvel AppFounded 2013LowContestedFreemium$12/moYesNoWeb, MobileStable
Figma MakeFounded 2012 · San Francisco, United StatesModerateContestedFreemium$15/moYesYesWebHot
Adobe XDFounded 2016 · San Francisco, United StatesLowContestedFreemium$10/moYesNoWeb, DesktopDeclining

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Sketch exposes to builders and the verticals it currently serves.

AI Capabilities
Ui DesignPrototyping
Industry Verticals
DesignTech
Tagged

Sketch shows up when builders search for these

UI-UXMacvectorprototypingplugins
Similar tools · Design

Alternatives to Sketch

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Figma

The collaborative design platform every product team uses

★ 4.9Opportunity Moderate
Freemium
Design
Principle

Beautiful interactive prototypes with fluid animations on Mac

★ 4.5Opportunity Low
Paid
Design
Marvel App

Simple prototyping and user testing for design teams

★ 4.3Opportunity Low
Freemium
Design
Figma Make

Turn design prompts into working prototypes inside Figma

★ 4.7Opportunity Moderate
Freemium
Design
Adobe XD

Adobe's UX/UI design and prototyping tool

★ 4.4Opportunity Low
Freemium
Design
Axure RP

The most powerful prototyping tool for complex enterprise UX

★ 4.4Opportunity Low
Paid
Featured in
Questions

Sketch: common questions

Is Sketch free?

No. Sketch is a paid product from $12 a month.

What are the best alternatives to Sketch?

The closest alternatives to Sketch that are still running, matched on the AI capabilities, uses and audience they share, are Figma, Principle, Marvel App, Figma Make, and Adobe XD.

Is Sketch still running?

Yes. As of 2 November 2026, FalcoScan lists Sketch as operating at sketch.com.

Where is Sketch based?

Sketch is headquartered in Amsterdam, Netherlands.

Does Sketch have an API?

FalcoScan's records show no public API for Sketch.

Who is Sketch for?

Sketch is built for designers.

How do I sign in to Sketch?

Sign in on Sketch's own website, sketch.com. FalcoScan reviews Sketch but does not run its accounts, so logins, passwords and billing are handled by Sketch directly.

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