Design

Specify

Design API, automate design token distribution

Visit Specify
★4.3ratingPricing · FreemiumStable
The FalcoScan Intel PanelSpecify · Design
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.3
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What Specify does

Specify is a design API platform that automatically distributes design tokens from Figma to any platform — iOS, Android, web, and documentation — keeping design and code in perfect sync across every touchpoint.

How Specify compares with its closest alternatives

All 5 closest alternatives have a free plan, as Specify does. Among the 4 that list a starting price, the cheapest is Builder.io at $19 a month and the median is $40. 4 of the 5 offer an API, as Specify does. Specify offers a web app. Of the alternatives, all 5 offer a web app. Specify was founded in 2020; the alternatives were founded between 2015 and 2020, 4 of them earlier. Specify is based in Paris, France; none of the 4 alternatives with a known headquarters is in France. They are in Czechia, Germany, the United Kingdom and elsewhere.

Market position · Design

How Specify compares in Design

Specify has moderate opportunity and sits in the bottom third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates Specify's own market position as open. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

Specify compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
SpecifyFounded 2020 · Paris, FranceModerateOpenFreemium—YesYesWebStable
SupernovaFounded 2018 · Prague, CzechiaLowOpenFreemium$49/moYesYesWebRising
Tokens StudioFounded 2020 · Munich, GermanyModerateOpenFreemium—YesYesWebHot
ZeroheightFounded 2015 · London, United KingdomLowOpenFreemium$149/moYesYesWebRising
Builder.ioFounded 2018ModerateContestedFreemium$19/moYesYesWebHot
AnimaFounded 2017 · Tel Aviv, IsraelLowContestedFreemium$31/moYesNoWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities Specify exposes to builders and the verticals it currently serves.

AI Capabilities
Automation
Industry Verticals
DesignTech
Tagged

Specify shows up when builders search for these

design-tokensautomationFigmamulti-platformdesign-systems
Similar tools · Design

Alternatives to Specify

Products still running that do the same job, from the design market and related ones, closest match first.

See the Design market
Design
Supernova

Design system management, sync Figma to code automatically

★ 4.4Opportunity Low
Freemium
Design
Tokens Studio

Figma plugin for design token management

★ 4.5Opportunity Moderate
Freemium
Design
Zeroheight

Design system documentation that stays in sync with Figma

★ 4.5Opportunity Low
Freemium
Design
Builder.io

Turn websites into editable Figma designs, and back

★ 4.4Opportunity Moderate
Freemium
Design
Anima

Convert Figma designs to production React code

★ 4.3Opportunity Low
Freemium
Design
Baseline CSS

Design tokens and CSS variable system

★ 4.2Opportunity Moderate
Freemium
Featured in
Questions

Specify: common questions

Is Specify free?

Specify has a free tier, with paid plans.

What are the best alternatives to Specify?

The closest alternatives to Specify that are still running, matched on the AI capabilities, uses and audience they share, are Supernova, Tokens Studio, Zeroheight, Builder.io, and Anima.

Is Specify still running?

Yes. As of 2 November 2026, FalcoScan lists Specify as operating at specifyapp.com.

Where is Specify based?

Specify is headquartered in Paris, France.

Does Specify have an API?

Yes. Specify offers an API.

Who is Specify for?

Specify is built for designers and developers.

How do I sign in to Specify?

Sign in on Specify's own website, specifyapp.com. FalcoScan reviews Specify but does not run its accounts, so logins, passwords and billing are handled by Specify directly.

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