Design

FullStory DX Data

Digital experience analytics platform

Visit FullStory DX Data
★4.3ratingPricing · PaidRising
The FalcoScan Intel PanelFullStory DX Data · Design
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.3
of 5 · FalcoScan rating

Design AI has a narrow moat on average, from the moat scores of its rated products. What protects Design AI tools, and the widest moats

The Brief

What FullStory DX Data does

FullStory captures every user interaction and uses AI to surface friction and rage clicks.

How FullStory DX Data compares with its closest alternatives

All 5 closest alternatives have a free plan; FullStory DX Data does not. All 5 offer an API, as FullStory DX Data does. FullStory DX Data offers a web app. Of the alternatives, all 5 offer a web app. FullStory DX Data was founded in 2016; the alternatives were founded between 2014 and 2020, 1 of them earlier. FullStory DX Data is based in Atlanta, United States; none of its 5 alternatives is in the United States. They are in Australia, Malta and the United Kingdom.

Market position · Design

How FullStory DX Data compares in Design

FullStory DX Data has moderate opportunity and sits in the top third of 352 live Design tools on FalcoScan. Across Design, the average opportunity score is 52.4 and the average saturation score 41.5. FalcoScan rates FullStory DX Data's own market position as open. 54 of the 352 operating Design tools have hot momentum, and FalcoScan has recorded 23 shutdowns in the category.

FullStory DX Data compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
FullStory DX DataFounded 2016 · Atlanta, United StatesModerateOpenPaid—NoYesWebRising
Dovetail Research AIFounded 2019 · Sydney, AustraliaModerateContestedFreemium—YesYesWebStable
Hotjar AI HeatmapsFounded 2017 · Saint Julian's, MaltaModerateContestedFreemium—YesYesWebDeclining
Hotjar RecordingsFounded 2014 · Saint Julian's, MaltaModerateContestedFreemium—YesYesWebRising
Maze TestingFounded 2020 · London, United KingdomModerateContestedFreemium—YesYesWebHot
Maze User ResearchFounded 2019 · London, United KingdomModerateContestedFreemium—YesYesWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Design.

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What it ships with

Capabilities & who uses it

The capabilities FullStory DX Data exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData Extraction
Industry Verticals
Software
Tagged

FullStory DX Data shows up when builders search for these

dx-datafrictionrage-clicks
Similar tools · Design

Alternatives to FullStory DX Data

Products still running that do the same job, from the design market and related ones, closest match first.

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Dovetail Research AI

AI-powered research synthesis platform

★ 4.4Opportunity Moderate
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Hotjar AI Heatmaps

Understand user behavior with AI heatmaps

★ 4.4Opportunity Moderate
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Hotjar Recordings

Session recordings and heatmaps for UX

★ 4.4Opportunity Moderate
Freemium
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Maze Testing

Rapid usability testing platform

★ 4.4Opportunity Moderate
Freemium
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Maze User Research

Rapid user research and usability testing

★ 4.3Opportunity Moderate
Freemium
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Optimal Workshop IA

Information architecture and UX research tool

★ 4.3Opportunity Moderate
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Featured in
Questions

FullStory DX Data: common questions

Is FullStory DX Data free?

No. FullStory DX Data is a paid product.

What are the best alternatives to FullStory DX Data?

The closest alternatives to FullStory DX Data that are still running, matched on the AI capabilities, uses and audience they share, are Dovetail Research AI, Hotjar AI Heatmaps, Hotjar Recordings, Maze Testing, and Maze User Research.

Is FullStory DX Data still running?

Yes. As of 2 November 2026, FalcoScan lists FullStory DX Data as operating at fullstory.com.

Where is FullStory DX Data based?

FullStory DX Data is headquartered in Atlanta, United States.

Does FullStory DX Data have an API?

Yes. FullStory DX Data offers an API.

Who is FullStory DX Data for?

FullStory DX Data is built for enterprises and product teams.

How do I sign in to FullStory DX Data?

Sign in on FullStory DX Data's own website, fullstory.com. FalcoScan reviews FullStory DX Data but does not run its accounts, so logins, passwords and billing are handled by FullStory DX Data directly.

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