What Littledata does
Littledata is a server-side tracking and data layer for Shopify stores that captures browser and server events once and sends consistent order and revenue data to connected marketing platforms without Google Tag Manager or custom code. It is built for Shopify brands and their paid media, retention and analytics teams, including headless storefronts, subscriptions and Shopify Markets. Named features include an Event Editor, Profit Signal for sending gross profit, Persistent ID for recognizing returning shoppers, and Bot Protection, with integrations for GA4, Google Ads, Meta Ads, Klaviyo, TikTok, Segment, Microsoft Advertising and Pinterest. Pricing starts with Flex at $0.35 per order with no monthly minimum, then Scale at $159 and Plus at $792 per month, with a 30-day free trial.
How Littledata compares with its closest alternatives
3 of the 5 closest alternatives have a free plan; Littledata does not. 2 of the 5 offer an API, as Littledata does. Littledata offers a web app and a Shopify app. Of the alternatives, all 5 offer a web app and 3 offer a Shopify app. Littledata was founded in 2016; the alternatives were founded between 2018 and 2022. Littledata is based in Newbury, United Kingdom; none of the 2 alternatives with a known headquarters is in the United Kingdom. They are in the United States and Australia.