Ecommerce

LoyaltyLion

Data-driven loyalty program for e-commerce retention

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★4.4ratingPricing · Freemium from $359/moRising
The FalcoScan Intel PanelLoyaltyLion · Ecommerce
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.4
of 5 · FalcoScan rating

Ecommerce AI has a narrow moat on average, from the moat scores of its rated products. What protects Ecommerce AI tools, and the widest moats

The Brief

What LoyaltyLion does

LoyaltyLion connects loyalty data to email and SMS — building programs that reward actions across the full customer lifecycle with deep Klaviyo and Omnisend integration.

How LoyaltyLion compares with its closest alternatives

4 of the 5 closest alternatives have a free plan, as LoyaltyLion does. Among the 3 that list a starting price, the cheapest is Klaviyo E-commerce at $45 a month and the median is $49. LoyaltyLion starts at $359 a month, above that median. All 5 offer an API, as LoyaltyLion does. LoyaltyLion offers a web app. Of the alternatives, all 5 offer a web app. LoyaltyLion was founded in 2012; the alternatives were founded between 2011 and 2016, 1 of them earlier. LoyaltyLion is based in London, United Kingdom; none of its 5 alternatives is in the United Kingdom. They are in the United States and Canada.

Market position · Ecommerce

How LoyaltyLion compares in Ecommerce

LoyaltyLion has moderate opportunity and sits in the bottom third of 300 live Ecommerce tools on FalcoScan. Across Ecommerce, the average opportunity score is 65.2 and the average saturation score 35.9. FalcoScan rates LoyaltyLion's own market position as open. 58 of the 300 operating Ecommerce tools have hot momentum, and FalcoScan has recorded 6 shutdowns in the category.

LoyaltyLion compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
LoyaltyLionFounded 2012 · London, United KingdomModerateOpenFreemium$359/moYesYesWebRising
Klaviyo E-commerceFounded 2012 · Boston, United StatesModerateContestedFreemium$45/moYesYesWebRising
Attentive E-commerceFounded 2016 · New York, United StatesModerateOpenPaid—NoYesWebRising
Smile.ioFounded 2012 · Kitchener, CanadaModerateOpenFreemium$49/moYesYesWebRising
Recharge SubscriptionsFounded 2014 · Santa Monica, United StatesModerateOpenFreemium$99/moYesYesWebRising
YotpoFounded 2011 · New York, United StatesModerateContestedFreemium—YesYesWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Ecommerce.

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What it ships with

Capabilities & who uses it

The capabilities LoyaltyLion exposes to builders and the verticals it currently serves.

AI Capabilities
Predictive AnalyticsSegmentation
Industry Verticals
E Commerce
Tagged

LoyaltyLion shows up when builders search for these

loyaltyklaviyoomnisendlifecycleretention
Similar tools · Ecommerce

Alternatives to LoyaltyLion

Products still running that do the same job, from the ecommerce market and related ones, closest match first.

See the Ecommerce market
Ecommerce
Klaviyo E-commerce

The e-commerce email and SMS platform powered by AI

★ 4.6Opportunity Moderate
Freemium
Ecommerce
Attentive E-commerce

AI SMS marketing for e-commerce conversion and retention

★ 4.5Opportunity Moderate
Paid
Ecommerce
Smile.io

Loyalty and rewards program for e-commerce brands

★ 4.5Opportunity Moderate
Freemium
Ecommerce
Recharge Subscriptions

Subscription billing and retention platform for e-commerce

★ 4.4Opportunity Moderate
Freemium
Ecommerce
Yotpo

AI-powered loyalty, reviews, and SMS for e-commerce

★ 4.4Opportunity Moderate
Freemium
Ecommerce
Retention Science

AI-powered customer retention and lifecycle marketing

★ 4.2Opportunity High
Paid
Featured in
Questions

LoyaltyLion: common questions

Is LoyaltyLion free?

LoyaltyLion has a free tier, with paid plans from $359 a month.

What are the best alternatives to LoyaltyLion?

The closest alternatives to LoyaltyLion that are still running, matched on the AI capabilities, uses and audience they share, are Klaviyo E-commerce, Attentive E-commerce, Smile.io, Recharge Subscriptions, and Yotpo.

Is LoyaltyLion still running?

Yes. As of 2 November 2026, FalcoScan lists LoyaltyLion as operating at loyaltylion.com.

Where is LoyaltyLion based?

LoyaltyLion is headquartered in London, United Kingdom.

Does LoyaltyLion have an API?

Yes. LoyaltyLion offers an API.

Who is LoyaltyLion for?

LoyaltyLion is built for mid market brands and dtc.

How do I sign in to LoyaltyLion?

Sign in on LoyaltyLion's own website, loyaltylion.com. FalcoScan reviews LoyaltyLion but does not run its accounts, so logins, passwords and billing are handled by LoyaltyLion directly.

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