PicPay is one of Brazil's leading payment apps with 30M+ users and AI-driven personalization for payments, P2P transfers, and credit. Owned by Pasalto (J&F Group). São Paulo HQ.
How PicPay compares with its closest alternatives
3 of the 5 closest alternatives have a free plan, as PicPay does. All 5 offer an API, as PicPay does. PicPay offers a mobile app. Of the alternatives, all 5 offer a mobile app. PicPay was founded in 2012; the alternatives were founded between 1994 and 2013, 2 of them earlier. PicPay is based in São Paulo, Brazil; 4 of its 5 alternatives are in Brazil too, and the others in Sweden.
Market position · Finance
How PicPay compares in Finance
PicPay has moderate opportunity and sits in the bottom third of 392 live Finance tools on FalcoScan. Across Finance, the average opportunity score is 68.5 and the average saturation score 34.9. FalcoScan rates PicPay's own market position as contested. 76 of the 392 operating Finance tools have hot momentum, and FalcoScan has recorded 6 shutdowns in the category.
The closest alternatives to PicPay that are still running, matched on the AI capabilities, uses and audience they share, are Banco Inter, CloudWalk, Nubank, Klarna, and Stone Co.
Is PicPay still running?
Yes. As of 2 November 2026, FalcoScan lists PicPay as operating at picpay.com.
Where is PicPay based?
PicPay is headquartered in São Paulo, Brazil.
Does PicPay have an API?
Yes. PicPay offers an API.
Who is PicPay for?
PicPay is built for consumers and small businesses.
How do I sign in to PicPay?
Sign in on PicPay's own website, picpay.com. FalcoScan reviews PicPay but does not run its accounts, so logins, passwords and billing are handled by PicPay directly.