What Sprout AI Analytics does
Sprout AI is the AI layer of the Sprout Social platform, described as a social-powered AI engine. Trellis is named as its strategic AI teammate, providing tailored answers and next steps. Named capabilities include AI Assist for generating and refining post copy and analyzing content and campaigns, optimal send times, trend and competitor synthesis, and predictive insights from social data. Product areas listed include publishing, engagement, analytics, listening, influencer marketing, employee advocacy and NewsWhip. Integrations shown in the navigation include Facebook, X, Instagram, LinkedIn, Threads, Pinterest, TikTok and Salesforce. The page cites over a billion messages a day and a 233% return on investment from a Forrester Consulting study. It offers a free trial but states no prices.
How Sprout AI Analytics compares with its closest alternatives
3 of the 5 closest alternatives have a free plan; Sprout AI Analytics does not. All 5 offer an API, as Sprout AI Analytics does. Sprout AI Analytics offers a web app. Of the alternatives, all 5 offer a web app. Sprout AI Analytics was founded in 2010; the alternatives were founded between 2007 and 2014, 2 of them earlier. The alternatives with a known headquarters are in the United States and the United Kingdom.