Marketing

Sprout Social Listening

Social media listening and analytics

★4.4ratingPricing · PaidRising
The FalcoScan Intel PanelSprout Social Listening · Marketing
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.4
of 5 · FalcoScan rating

Marketing AI has a narrow moat on average, from the moat scores of its rated products. What protects Marketing AI tools, and the widest moats

The Brief

What Sprout Social Listening does

Monitor brand mentions, track sentiment, and benchmark against competitors.

How Sprout Social Listening compares with its closest alternatives

3 of the 5 closest alternatives have a free plan; Sprout Social Listening does not. All 5 offer an API, as Sprout Social Listening does. Sprout Social Listening offers a web app. Of the alternatives, all 5 offer a web app. Sprout Social Listening was founded in 2010; the alternatives were founded between 2009 and 2019, 1 of them earlier. Sprout Social Listening is based in Chicago, United States; 3 of the 4 alternatives with a known headquarters are in the United States too, and the others in Luxembourg.

Market position · Marketing

How Sprout Social Listening compares in Marketing

Sprout Social Listening has moderate opportunity and sits in the middle third of 291 live Marketing tools on FalcoScan. Across Marketing, the average opportunity score is 60.3 and the average saturation score 48.7. FalcoScan rates Sprout Social Listening's own market position as contested. 38 of the 291 operating Marketing tools have hot momentum, and FalcoScan has recorded 11 shutdowns in the category.

Sprout Social Listening compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Sprout Social ListeningFounded 2010 · Chicago, United StatesModerateContestedPaid—NoYesWebRising
Talkwalker AnalyticsFounded 2009 · LuxembourgModerateContestedPaid—NoYesWebRising
Databox PerformanceFounded 2014 · Boston, United StatesModerateContestedFreemium—YesYesWebRising
Quantcast MeasureFounded 2012ModerateContestedFreemium—YesYesWebRising
Amplitude Growth AIFounded 2012 · San Francisco, United StatesHighOpenFreemium—YesYesWebHot
Mutiny Web PersonalizationFounded 2019 · San Francisco, United StatesHighOpenPaid—NoYesWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Marketing.

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What it ships with

Capabilities & who uses it

The capabilities Sprout Social Listening exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData Extraction
Industry Verticals
Marketing
Tagged

Sprout Social Listening shows up when builders search for these

listeningsentimentanalytics
Similar tools · Marketing

Alternatives to Sprout Social Listening

Products still running that do the same job, from the marketing market and related ones, closest match first.

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Talkwalker Analytics

Enterprise social listening and analytics

★ 4.3Opportunity Moderate
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Databox Performance

AI performance insights across all metrics

★ 4.3Opportunity Moderate
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Quantcast Measure

AI audience intelligence for marketers

★ 4.2Opportunity Moderate
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Amplitude Growth AI

Product analytics for digital innovation

★ 4.4Opportunity High
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Mutiny Web Personalization

AI website personalization for B2B

★ 4.4Opportunity High
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6sense

Revenue AI for B2B marketing and sales

★ 4.3Opportunity High
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Featured in
Questions

Sprout Social Listening: common questions

Is Sprout Social Listening free?

No. Sprout Social Listening is a paid product.

What are the best alternatives to Sprout Social Listening?

The closest alternatives to Sprout Social Listening that are still running, matched on the AI capabilities, uses and audience they share, are Talkwalker Analytics, Databox Performance, Quantcast Measure, Amplitude Growth AI, and Mutiny Web Personalization.

Is Sprout Social Listening still running?

Yes. As of 2 November 2026, FalcoScan lists Sprout Social Listening as operating at sproutsocial.com.

Where is Sprout Social Listening based?

Sprout Social Listening is headquartered in Chicago, United States.

Does Sprout Social Listening have an API?

Yes. Sprout Social Listening offers an API.

Who is Sprout Social Listening for?

Sprout Social Listening is built for marketers and enterprises.

How do I sign in to Sprout Social Listening?

Sign in on Sprout Social Listening's own website, sproutsocial.com. FalcoScan reviews Sprout Social Listening but does not run its accounts, so logins, passwords and billing are handled by Sprout Social Listening directly.

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