Marketing

Talkwalker Analytics

Enterprise social listening and analytics

Acquired★4.3ratingPricing · PaidRising

What happened to Talkwalker Analytics?

Talkwalker Analytics was acquired by Hootsuite in 2024.

Hootsuite announced its acquisition of Talkwalker on Apr 8, 2024; Talkwalker listening is now sold with Hootsuite.

Source: tech.eu ↗Its AI Graveyard record →AI products shut down or acquired in 2024 →

The FalcoScan Intel PanelTalkwalker Analytics · Marketing
Data updated 1 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.3
of 5 · FalcoScan rating

Marketing AI has a narrow moat on average, from the moat scores of its rated products. What protects Marketing AI tools, and the widest moats

The Brief

What Talkwalker Analytics does

Talkwalker processes billions of posts to surface trends, sentiment, and influencer insights for brands.

How Talkwalker Analytics compares with its closest alternatives

None of the 5 closest alternatives has a free plan, and neither does Talkwalker Analytics. All 5 offer an API, as Talkwalker Analytics does. Talkwalker Analytics offers a web app. Of the alternatives, all 5 offer a web app. Talkwalker Analytics was founded in 2009; the alternatives were founded between 2007 and 2019, 1 of them earlier. Talkwalker Analytics is based in Luxembourg; none of the 4 alternatives with a known headquarters is in Luxembourg. They are in the United States and the United Kingdom.

Market position · Marketing

How Talkwalker Analytics compares in Marketing

Talkwalker Analytics has moderate opportunity and sits in the middle third of 290 live Marketing tools on FalcoScan. Across Marketing, the average opportunity score is 60.3 and the average saturation score 48.7. FalcoScan rates Talkwalker Analytics's own market position as contested. 38 of the 290 operating Marketing tools have hot momentum, and FalcoScan has recorded 11 shutdowns in the category.

Talkwalker Analytics compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Talkwalker AnalyticsFounded 2009 · LuxembourgModerateContestedPaid—NoYesWebRising
Sprout Social ListeningFounded 2010 · Chicago, United StatesModerateContestedPaid—NoYesWebRising
Zeta Global AIFounded 2019 · New York, United StatesHighOpenPaid—NoYesWebRising
BrandwatchFounded 2007 · London, United KingdomLowCrowdedPaid—NoYesWeb, APIStable
Mutiny Web PersonalizationFounded 2019 · San Francisco, United StatesHighOpenPaid—NoYesWebRising
Sprout AI AnalyticsFounded 2010ModerateContestedPaid—NoYesWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Marketing.

See them free for 7 days
What it ships with

Capabilities & who uses it

The capabilities Talkwalker Analytics exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData Extraction
Industry Verticals
MarketingFinance
Tagged

Talkwalker Analytics shows up when builders search for these

social-listeningsentimententerprise
Similar tools · Marketing

Alternatives to Talkwalker Analytics

Products still running that do the same job, from the marketing market and related ones, closest match first.

See the Marketing market
Marketing
Sprout Social Listening

Social media listening and analytics

★ 4.4Opportunity Moderate
Paid
Marketing
Zeta Global AI

AI marketing cloud for enterprise brands

★ 4.2Opportunity High
Paid
Social
Brandwatch

Enterprise social listening and consumer intelligence

★ 4.5Opportunity Low
Paid
Marketing
Mutiny Web Personalization

AI website personalization for B2B

★ 4.4Opportunity High
Paid
Marketing
Sprout AI Analytics

Social media analytics with AI-powered insights

★ 4.4Opportunity Moderate
Paid
Marketing
6sense

Revenue AI for B2B marketing and sales

★ 4.3Opportunity High
Paid
Featured in
Questions

Talkwalker Analytics: common questions

Is Talkwalker Analytics still running?

Talkwalker Analytics was acquired by Hootsuite in 2024. Hootsuite announced its acquisition of Talkwalker on Apr 8, 2024; Talkwalker listening is now sold with Hootsuite.

Who acquired Talkwalker Analytics?

Hootsuite acquired Talkwalker Analytics in 2024 (tech.eu).

Source: tech.eu ↗

Is Talkwalker Analytics free?

No. Talkwalker Analytics is a paid product.

What are the best alternatives to Talkwalker Analytics?

The closest alternatives to Talkwalker Analytics that are still running, matched on the AI capabilities, uses and audience they share, are Sprout Social Listening, Zeta Global AI, Brandwatch, Mutiny Web Personalization, and Sprout AI Analytics.

Where is Talkwalker Analytics based?

Talkwalker Analytics is headquartered in Luxembourg.

Does Talkwalker Analytics have an API?

Yes. Talkwalker Analytics offers an API.

Who is Talkwalker Analytics for?

Talkwalker Analytics is built for enterprises and marketers.

How do I sign in to Talkwalker Analytics?

Sign in on Talkwalker Analytics's own website, talkwalker.com. FalcoScan reviews Talkwalker Analytics but does not run its accounts, so logins, passwords and billing are handled by Talkwalker Analytics directly.

Back to Browse