What Traackr does
Traackr is an influencer marketing platform with an AI creator marketing strategist named Abigail. It covers three stages. Plan builds a ranked creator shortlist from a campaign brief, Activate runs campaigns with AI-assisted workflows, and Measure generates reports on results and suggested next steps. Other named features include creator discovery, campaign tracking, AI Select, goals and engagement timelines, and brand benchmarking through VIT and the Brand Vitality Score. The page lists partner integrations with social media platforms. Intended users include executives, program owners, practitioners, global enterprises, DTC brands, agencies, and creators. Listed industries include beauty, fashion, food and beverage, and retail. The page does not state a pricing model.
How Traackr compares with its closest alternatives
1 of the 5 closest alternatives has a free plan; Traackr does not. Only Modash lists a starting price, $299 a month. All 5 offer an API, as Traackr does. Traackr offers a web app. Of the alternatives, all 5 offer a web app. Traackr was founded in 2014; the alternatives were founded between 2007 and 2021, 1 of them earlier. The alternatives with a known headquarters are in the United Kingdom, Estonia, Czechia and elsewhere.