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Certainly

AI chatbot and product recommender for ecommerce

No longer availableSee the AI Graveyard →
Shut down★4.1ratingPricing · Paid from $1000/moDeclining

What happened to Certainly?

Certainly shut down in 2023.

Certainly ApS, the Copenhagen maker of the Certainly ecommerce chatbot platform, formerly BotXO, was put into bankruptcy by Denmark's Maritime and Commercial Court on 26 May 2023.

Source: auktioner.dk ↗Its AI Graveyard record →AI products shut down or acquired in 2023 →

The FalcoScan Intel PanelCertainly · Support
Data updated 1 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Declining
Market trend
Rating
4.1
of 5 · FalcoScan rating

Support AI has a narrow moat on average, from the moat scores of its rated products. What protects Support AI tools, and the widest moats

The Brief

What Certainly does

Certainly combines conversational AI with product recommendation logic to help ecommerce sites guide shoppers, answer questions, and complete purchases through chat. The platform integrates with Shopify and Magento and uses historical order data to personalize recommendations. Reduces pre-sales support volume significantly.

How Certainly compares with its closest alternatives

2 of the 5 closest alternatives have a free plan; Certainly did not. Among the 3 that list a starting price, the cheapest is Reamaze at $29 a month and the median is $99. Certainly started at $1000 a month, above that median. All 5 offer an API, as Certainly did. Certainly offered a web app. Of the alternatives, all 5 offer a web app. Certainly was founded in 2018; the alternatives were founded between 2009 and 2018, 3 of them earlier. The alternatives with a known headquarters are in Spain.

Market position · Support

How Certainly compares in Support

Certainly had moderate opportunity before it shut down. Across Support, the average opportunity score is 68.1 and the average saturation score 39.7. FalcoScan rates Certainly's own market position as contested. 63 of the 231 operating Support tools have hot momentum, and FalcoScan has recorded 3 shutdowns in the category.

Certainly compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
CertainlyFounded 2018ModerateContestedPaid$1000/moNoYesWebDeclining
BotmindFounded 2018HighOpenFreemium—YesYesWeb, ShopifyStable
ReamazeFounded 2012ModerateContestedPaid$29/moNoYesWebRising
CustomGPT.aiHighOpenPaid$99/moNoYesWeb, APIStable
HubTypeFounded 2016 · Barcelona, SpainModerateContestedPaid$1500/moNoYesWebRising
Comm100 AIFounded 2009HighOpenFreemium—YesYesWeb, API, MobileRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Support.

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What it ships with

Capabilities & who uses it

The capabilities Certainly exposes to builders and the verticals it currently serves.

AI Capabilities
NlpRecommendationConversational Ai
Industry Verticals
EcommerceRetail
Tagged

Certainly shows up when builders search for these

chatbotecommerceproduct-recommendations
Similar tools · Support

Alternatives to Certainly

Products still running that do the same job, from the support market and related ones, closest match first.

See the Support market
Support
Botmind

AI chatbot for ecommerce customer support automation

★ 4.4Opportunity High
Freemium
Support
Reamaze

Ecommerce customer support and live chat platform

★ 4.2Opportunity Moderate
Paid
Support
CustomGPT.ai

Custom AI chatbots trained on your own content, for support and knowledge management

★ 4.5Opportunity High
Paid
Support
HubType

Conversational AI platform for enterprise customer service

★ 4.1Opportunity Moderate
Paid
Support
Comm100 AI

AI-powered omnichannel customer engagement platform

★ 4.0Opportunity High
Freemium
Support
Decagon

Enterprise AI support agent with deep workflow integration

★ 4.8Opportunity High
Paid
Featured in
Questions

Certainly: common questions

Is Certainly still running?

No. Certainly shut down in 2023, according to auktioner.dk. Certainly ApS, the Copenhagen maker of the Certainly ecommerce chatbot platform, formerly BotXO, was put into bankruptcy by Denmark's Maritime and Commercial Court on 26 May 2023.

Source: auktioner.dk ↗

When did Certainly shut down?

Certainly shut down in 2023, according to auktioner.dk.

Source: auktioner.dk ↗

What are the best alternatives to Certainly?

The closest alternatives to Certainly that are still running, matched on the AI capabilities, uses and audience they share, are Botmind, Reamaze, CustomGPT.ai, HubType, and Comm100 AI.

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