Sales

Clay

GTM data enrichment and AI prospecting

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1 viewsPricing · PaidHot
The Falcoscan Intel Panel/Clay · Sales
Live market data
Opportunity
85
Strong/ 100
Saturation
42
Contested/ 100
Wrapper Risk
25
Open/ 100
Signal
Hot
Market trend
The Brief

What Clay does

Clay combines data enrichment from 100+ providers with AI agents that personalize cold outreach. Used by GTM teams at OpenAI, Notion, Anthropic, Verkada. Founded by Kareem Amin and Varun Anand.

Builder’s Brief

Clay is a sales tool on Falcoscan. GTM data enrichment and AI prospecting. Falcoscan rates Clay with an Opportunity score of 85/100, a Saturation score of 42/100, and a Wrapper-risk score of 25/100. Market signal: hot. Clay is founded in 2017, currently at Series_c stage. Pricing: Paid.

Market position · Sales

How Clay compares in Sales

Clay's opportunity score of 85 ranks #2 of 276 live Sales tools on Falcoscan, 21.1 points above the category average of 63.9. Its saturation score is 42/100, against a category average of 44.4. 86 of the 276 live Sales tools carry a hot signal, and Falcoscan has recorded 19 shutdowns in the category.

Clay compared with top-rated Sales tools
ProductOpportunitySaturationPricingSignal
Clay8542PaidHot
Clay AI Enrichment8814PaidHot
Attention8420FreemiumHot
Solidroad8114FreemiumHot
Gong6151PaidHot
Saleo8214PaidHot
What it ships with

Capabilities & who uses it

The capabilities Clay exposes to builders and the verticals it currently serves.

AI Capabilities
Data EnrichmentAutomationText Generation
Industry Verticals
SaasB2b
Tagged

Clay shows up when builders search for these

gtmsales-prospectingdata-enrichmentfrontier
Similar tools · Sales

Alternatives to Clay

The top-rated live sales tools tracked on Falcoscan, ranked by Falcoscan rating within the category.

See the Sales market
Sales
Clay AI Enrichment

AI data enrichment that pulls from 100+ sources automatically

★ 4.7Opp 88
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Attention

Real-time AI coaching and CRM automation for sales calls

★ 4.7Opp 84
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Solidroad

AI sales roleplay and training simulation platform

★ 4.7Opp 81
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Gong

Revenue intelligence platform that analyzes every sales interaction

★ 4.7Opp 61
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Saleo

AI-powered live product demo environment for sales teams

★ 4.7Opp 82
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Substrata

AI relationship intelligence for enterprise deal management

★ 4.6Opp 80
Freemium
Questions

Clay: common questions

Is Clay free?

No. Clay is a paid product.

What are the best alternatives to Clay?

The top-rated live Sales tools on Falcoscan, other than Clay, are Clay AI Enrichment, Attention, Solidroad, Gong, and Saleo.

Is Clay still operating?

Yes. Falcoscan's operating checks list Clay as active.

Where is Clay based?

Clay is headquartered in New York, United States.

Does Clay have an API?

Yes. Clay offers an API.

Who is Clay for?

Clay is built for sales teams, marketers, and growth teams.

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