SalesEditor's Pick

Gong

Revenue intelligence platform that analyzes every sales interaction

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★4.7rating153 viewsPricing · PaidHot
The FalcoScan Intel PanelGong · Sales
Data updated 1 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Hot
Market trend
Rating
4.7
of 5 · FalcoScan rating

Sales AI has a narrow moat on average, from the moat scores of its rated products. What protects Sales AI tools, and the widest moats

The Brief

What Gong does

Gong is a revenue intelligence platform that records and analyzes sales calls, emails, and meetings. It surfaces deal risks, coaching opportunities, and forecast accuracy from that activity. Sales managers can use the findings to coach reps and review pipeline health, while revenue teams can check which deals are likely to close. The product works from the conversations and communications that sales teams already have, and every insight it reports comes from that activity.

How Gong compares with its closest alternatives

1 of the 5 closest alternatives has a free plan; Gong does not. Only Salesroom lists a starting price, $39 a month. All 5 offer an API, as Gong does. Gong offers a web app and a desktop app. Of the alternatives, all 5 offer a web app and none offers a desktop app. Gong was founded in 2015; the alternatives were founded between 2011 and 2021, 2 of them earlier. Gong is based in San Francisco, United States; all the 4 alternatives with a known headquarters are in the United States too.

Market position · Sales

How Gong compares in Sales

Gong has moderate opportunity and sits in the bottom third of 285 live Sales tools on FalcoScan. Across Sales, the average opportunity score is 64.4 and the average saturation score 45. FalcoScan rates Gong's own market position as contested. 73 of the 285 operating Sales tools have hot momentum, and FalcoScan has recorded 7 shutdowns in the category.

Gong compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
GongFounded 2015 · San Francisco, United StatesModerateContestedPaid—NoYesWeb, DesktopHot
Chorus.aiFounded 2015 · San Francisco, United StatesLowCrowdedPaid—NoYesWebStable
SalesloftFounded 2011 · Atlanta, United StatesLowContestedPaid—NoYesWebRising
OutreachFounded 2014 · Seattle, United StatesModerateContestedPaid—NoYesWebRising
SalesroomFounded 2021ModerateContestedFreemium$39/moYesYesWebHot
Chorus MomentumFounded 2015 · San Francisco, United StatesModerateContestedPaid—NoYesWebStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Sales.

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What it ships with

Capabilities & who uses it

The capabilities Gong exposes to builders and the verticals it currently serves.

AI Capabilities
Conversation IntelligenceSentiment AnalysisDeal Risk Scoring
Industry Verticals
SalesTechnologyFinance
Tagged

Gong shows up when builders search for these

revenue-intelligencecall-recordingdeal-riskcoachingforecast
Similar tools · Sales

Alternatives to Gong

Products still running that do the same job, from the sales market and related ones, closest match first.

See the Sales market
Sales
Chorus.ai

Conversation intelligence and deal insights for revenue teams

★ 4.3Opportunity Low
Paid
Sales
Salesloft

Modern revenue workflow platform with AI-assisted selling

★ 4.4Opportunity Low
Paid
Sales
Outreach

The enterprise sales execution platform with AI everywhere

★ 4.4Opportunity Moderate
Paid
Sales
Salesroom

AI live meeting tool that coaches reps during active sales calls

★ 4.4Opportunity Moderate
Freemium
Sales
Chorus Momentum

Revenue intelligence from call data

★ 4.2Opportunity Moderate
Paid
Sales
Winn.AI

Real-time AI coaching that joins sales calls and guides reps live

Opportunity High
Paid
Featured in
Questions

Gong: common questions

Is Gong free?

No. Gong is a paid product.

What are the best alternatives to Gong?

The closest alternatives to Gong that are still running, matched on the AI capabilities, uses and audience they share, are Chorus.ai, Salesloft, Outreach, Salesroom, and Chorus Momentum.

Is Gong still running?

Yes. As of 1 November 2026, FalcoScan lists Gong as operating at gong.io.

Where is Gong based?

Gong is headquartered in San Francisco, United States.

Does Gong have an API?

Yes. Gong offers an API.

Who is Gong for?

Gong is built for sales leaders, enterprises, and revenue teams.

How do I sign in to Gong?

Sign in on Gong's own website, gong.io. FalcoScan reviews Gong but does not run its accounts, so logins, passwords and billing are handled by Gong directly.

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