Sales

Attention

Real-time AI coaching and CRM automation for sales calls

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★4.7rating109 viewsPricing · FreemiumHot
The FalcoScan Intel PanelAttention · Sales
Data updated 2 November 2026
Opportunity
High
Band
Saturation
Open
Band
Wrapper risk
Low
Band
Momentum
Hot
Market trend
Rating
4.7
of 5 · FalcoScan rating

Sales AI has a narrow moat on average, from the moat scores of its rated products. What protects Sales AI tools, and the widest moats

The Brief

What Attention does

Attention listens to sales calls in real time, surfaces relevant battlecards and objection responses, and auto-fills CRM fields after the call ends. The AI coach scores call performance and recommends improvements for each rep.

How Attention compares with its closest alternatives

1 of the 5 closest alternatives has a free plan, as Attention does. All 5 offer an API, as Attention does. Attention offers a web app. Of the alternatives, all 5 offer a web app. Attention was founded in 2022; the alternatives were founded between 2012 and 2021, 5 of them earlier. Attention is based in San Francisco, United States; all the 4 alternatives with a known headquarters are in the United States too.

Market position · Sales

How Attention compares in Sales

Attention has high opportunity and sits in the top third of 286 live Sales tools on FalcoScan. Across Sales, the average opportunity score is 64.4 and the average saturation score 45. FalcoScan rates Attention's own market position as open. 73 of the 286 operating Sales tools have hot momentum, and FalcoScan has recorded 7 shutdowns in the category.

Attention compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
AttentionFounded 2022 · San Francisco, United StatesHighOpenFreemium—YesYesWebHot
Luru Sales CRM AIFounded 2021 · San Francisco, United StatesHighOpenFreemium—YesYesWeb, ExtensionHot
Chorus by ZoomInfoFounded 2015 · San Francisco, United StatesModerateContestedPaid—NoYesWebStable
Gong Revenue AIFounded 2015 · San Francisco, United StatesHighOpenPaid—NoYesWeb, API, MobileHot
ModjoFounded 2019HighOpenPaid—NoYesWeb, TeamsHot
Clari CopilotFounded 2012 · San Francisco, United StatesHighContestedPaid—NoYesWeb, APIRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Sales.

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What it ships with

Capabilities & who uses it

The capabilities Attention exposes to builders and the verticals it currently serves.

AI Capabilities
Speech To TextNlpAgents
Industry Verticals
SaasFinancial ServicesInsurance
Similar tools · Sales

Alternatives to Attention

Products still running that do the same job, from the sales market and related ones, closest match first.

See the Sales market
Sales
Luru Sales CRM AI

AI CRM copilot that captures notes and updates Salesforce automatically

★ 4.4Opportunity High
Freemium
Sales
Chorus by ZoomInfo

Conversation intelligence platform integrated with ZoomInfo data

★ 4.0Opportunity Moderate
Paid
Sales
Gong Revenue AI

AI revenue intelligence platform for sales teams

★ 4.6Opportunity High
Paid
Sales
Modjo

Revenue intelligence platform for European sales teams

★ 4.5Opportunity High
Paid
Sales
Clari Copilot

Revenue intelligence and deal execution platform

★ 4.4Opportunity High
Paid
Sales
Revenue.io AI

AI real-time sales coaching and conversation analytics

★ 4.4Opportunity High
Paid
Featured in
Questions

Attention: common questions

Is Attention free?

Attention has a free tier, with paid plans.

What are the best alternatives to Attention?

The closest alternatives to Attention that are still running, matched on the AI capabilities, uses and audience they share, are Luru Sales CRM AI, Chorus by ZoomInfo, Gong Revenue AI, Modjo, and Clari Copilot.

Is Attention still running?

Yes. As of 2 November 2026, FalcoScan lists Attention as operating at attention.com.

Where is Attention based?

Attention is headquartered in San Francisco, United States.

Does Attention have an API?

Yes. Attention offers an API.

Who is Attention for?

Attention is built for sales managers, ae teams, and revenue ops.

How do I sign in to Attention?

Sign in on Attention's own website, attention.com. FalcoScan reviews Attention but does not run its accounts, so logins, passwords and billing are handled by Attention directly.

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