Marketing

Clearbit Marketing

B2B data enrichment and intent intelligence for marketing teams

Visit Clearbit Marketing
Acquired★4.4ratingPricing · PaidRising

What happened to Clearbit Marketing?

Clearbit Marketing was acquired by HubSpot in 2023.

HubSpot completed its purchase of Clearbit on 4 Dec 2023. Clearbit's marketing data tools were folded into HubSpot's platform.

Source: hubspot.com ↗Its AI Graveyard record →AI products shut down or acquired in 2023 →

The FalcoScan Intel PanelClearbit Marketing · Marketing
Data updated 2 November 2026
Opportunity
Low
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Rising
Market trend
Rating
4.4
of 5 · FalcoScan rating

Marketing AI has a narrow moat on average, from the moat scores of its rated products. What protects Marketing AI tools, and the widest moats

The Brief

What Clearbit Marketing does

Clearbit enriches leads with 100+ attributes in real-time — powering personalized campaigns and account-based marketing.

How Clearbit Marketing compares with its closest alternatives

None of the 5 closest alternatives has a free plan, and neither does Clearbit Marketing. Only 6sense lists a starting price, $40000 a month. All 5 offer an API, as Clearbit Marketing does. Clearbit Marketing offers a web app. Of the alternatives, all 5 offer a web app. Clearbit Marketing was founded in 2012; the alternatives were founded between 2013 and 2019. Clearbit Marketing is based in San Francisco, United States; all its 5 alternatives are in the United States too.

Market position · Marketing

How Clearbit Marketing compares in Marketing

Clearbit Marketing has low opportunity and sits in the bottom third of 291 live Marketing tools on FalcoScan. Across Marketing, the average opportunity score is 60.3 and the average saturation score 48.7. FalcoScan rates Clearbit Marketing's own market position as contested. 38 of the 291 operating Marketing tools have hot momentum, and FalcoScan has recorded 11 shutdowns in the category.

Clearbit Marketing compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
Clearbit MarketingFounded 2012 · San Francisco, United StatesLowContestedPaid—NoYesWeb, APIRising
Drift AIFounded 2015 · Boston, United StatesLowCrowdedPaid—NoYesWebStable
ReachdeskFounded 2019 · New York, United StatesLowContestedPaid—NoYesWebRising
6senseFounded 2013 · San Francisco, United StatesHighOpenPaid$40000/moNoYesWebRising
Mutiny HQFounded 2019 · San Francisco, United StatesHighOpenPaid—NoYesWebRising
Mutiny PersonalizationFounded 2019 · San Francisco, United StatesHighOpenPaid—NoYesWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Marketing.

See them free for 7 days
What it ships with

Capabilities & who uses it

The capabilities Clearbit Marketing exposes to builders and the verticals it currently serves.

AI Capabilities
Data EnrichmentIntent DetectionLead Scoring
Industry Verticals
MarketingTechnology
Tagged

Clearbit Marketing shows up when builders search for these

data-enrichmentb2bintentabmpersonalization
Similar tools · Marketing

Alternatives to Clearbit Marketing

Products still running that do the same job, from the marketing market and related ones, closest match first.

See the Marketing market
Marketing
Drift AI

Conversational marketing with AI-powered chat and lead routing

★ 4.3Opportunity Low
Paid
Marketing
Reachdesk

AI-powered direct mail and gifting for B2B revenue teams

★ 4.3Opportunity Low
Paid
Marketing
6sense

Revenue AI for B2B marketing and sales

★ 4.3Opportunity High
Paid
Marketing
Mutiny HQ

AI website personalization for B2B

★ 4.3Opportunity High
Paid
Marketing
Mutiny Personalization

B2B website personalization powered by AI

★ 4.3Opportunity High
Paid
Marketing
Demandbase

AI-powered go-to-market platform

★ 4.2Opportunity Moderate
Paid
Featured in
Questions

Clearbit Marketing: common questions

Is Clearbit Marketing still running?

Clearbit Marketing was acquired by HubSpot in 2023. HubSpot completed its purchase of Clearbit on 4 Dec 2023. Clearbit's marketing data tools were folded into HubSpot's platform.

Who acquired Clearbit Marketing?

HubSpot acquired Clearbit Marketing in 2023 (hubspot.com).

Source: hubspot.com ↗

Is Clearbit Marketing free?

No. Clearbit Marketing is a paid product.

What are the best alternatives to Clearbit Marketing?

The closest alternatives to Clearbit Marketing that are still running, matched on the AI capabilities, uses and audience they share, are Drift AI, Reachdesk, 6sense, Mutiny HQ, and Mutiny Personalization.

Where is Clearbit Marketing based?

Clearbit Marketing is headquartered in San Francisco, United States.

Does Clearbit Marketing have an API?

Yes. Clearbit Marketing offers an API.

Who is Clearbit Marketing for?

Clearbit Marketing is built for demand gen and abm teams.

How do I sign in to Clearbit Marketing?

Sign in on Clearbit Marketing's own website, clearbit.com. FalcoScan reviews Clearbit Marketing but does not run its accounts, so logins, passwords and billing are handled by Clearbit Marketing directly.

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