Marketing

RollWorks ABM

Account-based marketing platform

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★4.2ratingPricing · PaidStable
The FalcoScan Intel PanelRollWorks ABM · Marketing
Data updated 1 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.2
of 5 · FalcoScan rating

Marketing AI has a narrow moat on average, from the moat scores of its rated products. What protects Marketing AI tools, and the widest moats

The Brief

What RollWorks ABM does

Target and engage your ideal accounts with AI — identifies in-market accounts and personalizes outreach at scale.

How RollWorks ABM compares with its closest alternatives

None of the 5 closest alternatives has a free plan, and neither does RollWorks ABM. Only 6sense lists a starting price, $40000 a month. All 5 offer an API, as RollWorks ABM does. RollWorks ABM offers a web app. Of the alternatives, all 5 offer a web app. RollWorks ABM was founded in 2015; the alternatives were founded between 2007 and 2019, 3 of them earlier. RollWorks ABM is based in San Francisco, United States; all its 5 alternatives are in the United States too.

Market position · Marketing

How RollWorks ABM compares in Marketing

RollWorks ABM has moderate opportunity and sits in the bottom third of 290 live Marketing tools on FalcoScan. Across Marketing, the average opportunity score is 60.3 and the average saturation score 48.7. FalcoScan rates RollWorks ABM's own market position as contested. 38 of the 290 operating Marketing tools have hot momentum, and FalcoScan has recorded 11 shutdowns in the category.

RollWorks ABM compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
RollWorks ABMFounded 2015 · San Francisco, United StatesModerateContestedPaid—NoYesWebStable
6senseFounded 2013 · San Francisco, United StatesHighOpenPaid$40000/moNoYesWebRising
6sense Revenue AIFounded 2013 · San Francisco, United StatesHighOpenPaid—NoYesWebHot
Mutiny HQFounded 2019 · San Francisco, United StatesHighOpenPaid—NoYesWebRising
Mutiny PersonalizationFounded 2019 · San Francisco, United StatesHighOpenPaid—NoYesWebRising
DemandbaseFounded 2007 · San Francisco, United StatesModerateContestedPaid—NoYesWebStable

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Marketing.

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What it ships with

Capabilities & who uses it

The capabilities RollWorks ABM exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData Extraction
Industry Verticals
SoftwareFinanceMarketing
Tagged

RollWorks ABM shows up when builders search for these

abmb2btargeting
Similar tools · Marketing

Alternatives to RollWorks ABM

Products still running that do the same job, from the marketing market and related ones, closest match first.

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6sense

Revenue AI for B2B marketing and sales

★ 4.3Opportunity High
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6sense Revenue AI

AI revenue platform for B2B GTM teams

★ 4.3Opportunity High
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Mutiny HQ

AI website personalization for B2B

★ 4.3Opportunity High
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Mutiny Personalization

B2B website personalization powered by AI

★ 4.3Opportunity High
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Demandbase

AI-powered go-to-market platform

★ 4.2Opportunity Moderate
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Demandbase ABM AI

AI-powered account-based marketing platform

★ 4.2Opportunity Moderate
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Featured in
Questions

RollWorks ABM: common questions

Is RollWorks ABM free?

No. RollWorks ABM is a paid product.

What are the best alternatives to RollWorks ABM?

The closest alternatives to RollWorks ABM that are still running, matched on the AI capabilities, uses and audience they share, are 6sense, 6sense Revenue AI, Mutiny HQ, Mutiny Personalization, and Demandbase.

Is RollWorks ABM still running?

Yes. As of 1 November 2026, FalcoScan lists RollWorks ABM as operating at adroll.com.

Where is RollWorks ABM based?

RollWorks ABM is headquartered in San Francisco, United States.

Does RollWorks ABM have an API?

Yes. RollWorks ABM offers an API.

Who is RollWorks ABM for?

RollWorks ABM is built for enterprises and marketers.

How do I sign in to RollWorks ABM?

Sign in on RollWorks ABM's own website, adroll.com. FalcoScan reviews RollWorks ABM but does not run its accounts, so logins, passwords and billing are handled by RollWorks ABM directly.

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