Marketing

RollWorks ABM Pro

Account-based marketing platform with AI

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★4.3ratingPricing · PaidStable
The FalcoScan Intel PanelRollWorks ABM Pro · Marketing
Data updated 2 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.3
of 5 · FalcoScan rating

Marketing AI has a narrow moat on average, from the moat scores of its rated products. What protects Marketing AI tools, and the widest moats

The Brief

What RollWorks ABM Pro does

Target your ideal accounts with AI-powered ABM and measure pipeline impact accurately.

How RollWorks ABM Pro compares with its closest alternatives

None of the 5 closest alternatives has a free plan, and neither does RollWorks ABM Pro. Only 6sense lists a starting price, $40000 a month. All 5 offer an API, as RollWorks ABM Pro does. RollWorks ABM Pro offers a web app. Of the alternatives, all 5 offer a web app. RollWorks ABM Pro was founded in 2015; the alternatives were founded between 2010 and 2019, 4 of them earlier. RollWorks ABM Pro is based in San Francisco, United States; all the 4 alternatives with a known headquarters are in the United States too.

Market position · Marketing

How RollWorks ABM Pro compares in Marketing

RollWorks ABM Pro has moderate opportunity and sits in the middle third of 291 live Marketing tools on FalcoScan. Across Marketing, the average opportunity score is 60.3 and the average saturation score 48.7. FalcoScan rates RollWorks ABM Pro's own market position as contested. 38 of the 291 operating Marketing tools have hot momentum, and FalcoScan has recorded 11 shutdowns in the category.

RollWorks ABM Pro compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
RollWorks ABM ProFounded 2015 · San Francisco, United StatesModerateContestedPaid—NoYesWebStable
Mutiny Web PersonalizationFounded 2019 · San Francisco, United StatesHighOpenPaid—NoYesWebRising
Clearbit B2B EnrichFounded 2012 · San Francisco, United StatesModerateContestedPaid—NoYesWeb, APIRising
Sprout AI AnalyticsFounded 2010ModerateContestedPaid—NoYesWebRising
Sprout Social ListeningFounded 2010 · Chicago, United StatesModerateContestedPaid—NoYesWebRising
6senseFounded 2013 · San Francisco, United StatesHighOpenPaid$40000/moNoYesWebRising

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Marketing.

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What it ships with

Capabilities & who uses it

The capabilities RollWorks ABM Pro exposes to builders and the verticals it currently serves.

AI Capabilities
ClassificationData Extraction
Industry Verticals
SoftwareMarketing
Tagged

RollWorks ABM Pro shows up when builders search for these

ABMaccount targetingB2B
Similar tools · Marketing

Alternatives to RollWorks ABM Pro

Products still running that do the same job, from the marketing market and related ones, closest match first.

See the Marketing market
Marketing
Mutiny Web Personalization

AI website personalization for B2B

★ 4.4Opportunity High
Paid
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Clearbit B2B Enrich

Real-time B2B data enrichment for marketing

★ 4.4Opportunity Moderate
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Sprout AI Analytics

Social media analytics with AI-powered insights

★ 4.4Opportunity Moderate
Paid
Marketing
Sprout Social Listening

Social media listening and analytics

★ 4.4Opportunity Moderate
Paid
Marketing
6sense

Revenue AI for B2B marketing and sales

★ 4.3Opportunity High
Paid
Marketing
6sense Revenue AI

AI revenue platform for B2B GTM teams

★ 4.3Opportunity High
Paid
Featured in
Questions

RollWorks ABM Pro: common questions

Is RollWorks ABM Pro free?

No. RollWorks ABM Pro is a paid product.

What are the best alternatives to RollWorks ABM Pro?

The closest alternatives to RollWorks ABM Pro that are still running, matched on the AI capabilities, uses and audience they share, are Mutiny Web Personalization, Clearbit B2B Enrich, Sprout AI Analytics, Sprout Social Listening, and 6sense.

Is RollWorks ABM Pro still running?

Yes. As of 2 November 2026, FalcoScan lists RollWorks ABM Pro as operating at adroll.com.

Where is RollWorks ABM Pro based?

RollWorks ABM Pro is headquartered in San Francisco, United States.

Does RollWorks ABM Pro have an API?

Yes. RollWorks ABM Pro offers an API.

Who is RollWorks ABM Pro for?

RollWorks ABM Pro is built for enterprises and marketers.

How do I sign in to RollWorks ABM Pro?

Sign in on RollWorks ABM Pro's own website, adroll.com. FalcoScan reviews RollWorks ABM Pro but does not run its accounts, so logins, passwords and billing are handled by RollWorks ABM Pro directly.

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