What Retention.com does
Retention.com is an identity data platform that resolves anonymous website traffic to individual people and enriches them with identifiers and attributes, positioned as an identity foundation for AI systems. It is built for retailers, publishers, B2B companies, platforms, data companies, DTC ecommerce teams and GTM teams. The site names Identify Person, a Resolution Tag using consent aware signals; Enrich Identifiers, which adds or refreshes hashed emails, mobile advertising IDs and IPs; and Expand Attributes, which adds demographic, professional, intent and behavioural signals. Data is delivered through real time APIs and bulk files, with integrations for Snowflake, Databricks, Segment, Klaviyo and Salesforce. No prices are listed; pricing is available by booking a call with sales.
How Retention.com compares with its closest alternatives
All 5 closest alternatives have a free plan, as Retention.com does. Among the 4 that list a starting price, the cheapest is Privy at $15 a month and the median is $27.50. Retention.com starts at $299 a month, above that median. 4 of the 5 offer an API, as Retention.com does. Retention.com offers a web app. Of the alternatives, all 5 offer a web app. Retention.com was founded in 2020; the alternatives were founded between 2012 and 2015, 5 of them earlier. Retention.com is based in Austin, United States; 3 of the 4 alternatives with a known headquarters are in the United States too, and the others in the United Kingdom.