Sales

Zero

AI agents that run prospecting, outreach and customer success instead of a CRM

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Pricing · Paid from $60/moHot
The FalcoScan Intel PanelZero · Sales
Data updated 2 November 2026
Opportunity
High
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Hot
Market trend

Sales AI has a narrow moat on average, from the moat scores of its rated products. What protects Sales AI tools, and the widest moats

The Brief

What Zero does

Zero builds a go-to-market operating system in which AI agents handle prospecting, outreach, deal tracking and customer-success work that a traditional CRM would otherwise store as manual data entry. The company says its agents automatically research and enrich account and contact records so sales teams do not have to. Zero is based in Helsinki and was founded by former Smartly.io executives Tuomo Riekki and Santtu Koivumaki. TechFundingNews reports the company opened its product to the public in September 2026 after a private beta.

How Zero compares with its closest alternatives

1 of the 5 closest alternatives has a free plan; Zero does not. Among the 2 that list a starting price, the cheapest is Apollo.io at $49 a month and the median is $233. Zero starts at $60 a month, below that median. 4 of the 5 offer an API, as Zero does. Zero offers a web app and a Slack app. Of the alternatives, all 5 offer a web app and 1 offers a Slack app. Zero was founded in 2024; the alternatives were founded between 2007 and 2024, 4 of them earlier. Zero is based in Helsinki, Finland; none of its 5 alternatives is in Finland. They are in the United Kingdom, Israel and the United States.

Market position · Sales

How Zero compares in Sales

Zero has high opportunity and sits in the top third of 286 live Sales tools on FalcoScan. Across Sales, the average opportunity score is 64.4 and the average saturation score 45. FalcoScan rates Zero's own market position as contested. 73 of the 286 operating Sales tools have hot momentum, and FalcoScan has recorded 7 shutdowns in the category.

Zero compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
ZeroFounded 2024 · Helsinki, FinlandHighContestedPaid$60/moNoYesWeb, API, SlackHot
AirspeedFounded 2022 · London, United KingdomHighContestedPaid$417/moNoYesWeb, API, SlackRising
AltaFounded 2023 · Tel Aviv, IsraelHighContestedPaid—NoYesWeb, APIHot
ClarifyFounded 2024 · Seattle, United StatesHighContestedPaid—NoNoWebRising
ConversicaFounded 2007 · Foster City, United StatesLowContestedPaid—NoYesWeb, APIStable
Apollo.ioFounded 2015 · San Francisco, United StatesModerateContestedFreemium$49/moYesYesWeb, ExtensionHot

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Sales.

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What it ships with

Capabilities & who uses it

The capabilities Zero exposes to builders and the verticals it currently serves.

AI Capabilities
Agentic WorkflowsLead EnrichmentEmail AutomationPipeline Management
Industry Verticals
SoftwareB2b Sales
Tagged

Zero shows up when builders search for these

ai-agentscrm-alternativesales-automationgo-to-marketprospecting
Similar tools · Sales

Alternatives to Zero

Products still running that do the same job, from the sales market and related ones, closest match first.

See the Sales market
Sales
Airspeed

Agent-native execution layer for go-to-market revenue teams

Opportunity High
Paid
Sales
Alta

AI agents that find prospects, qualify leads and book meetings for GTM teams

Opportunity High
Paid
Sales
Clarify

AI-native CRM that auto-updates records and runs sales agents

Opportunity High
Paid
Sales
Conversica

AI Revenue Digital Assistants for automated lead follow-up

★ 4.3Opportunity Low
Paid
Sales
Apollo.io

The all-in-one sales intelligence and engagement platform

★ 4.6Opportunity Moderate
Freemium
Sales
Apollo AI

AI prospecting and sequencing

★ 4.5Opportunity Moderate
Freemium
Featured in
Questions

Zero: common questions

Is Zero free?

No. Zero is a paid product from $60 a month.

What are the best alternatives to Zero?

The closest alternatives to Zero that are still running, matched on the AI capabilities, uses and audience they share, are Airspeed, Alta, Clarify, Conversica, and Apollo.io.

Is Zero still running?

Yes. As of 2 November 2026, FalcoScan lists Zero as operating at zero.inc.

Where is Zero based?

Zero is headquartered in Helsinki, Finland.

Does Zero have an API?

Yes. Zero offers an API.

Who is Zero for?

Zero is built for sales teams, b2b saas, and revenue teams.

How do I sign in to Zero?

Sign in on Zero's own website, zero.inc. FalcoScan reviews Zero but does not run its accounts, so logins, passwords and billing are handled by Zero directly.

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