Sales

ZoomInfo

The leading B2B intelligence and go-to-market platform

Visit ZoomInfo
★4.3ratingPricing · Paid from $15000/moStable
The FalcoScan Intel PanelZoomInfo · Sales
Data updated 1 November 2026
Opportunity
Moderate
Band
Saturation
Contested
Band
Wrapper risk
Low
Band
Momentum
Stable
Market trend
Rating
4.3
of 5 · FalcoScan rating

Sales AI has a narrow moat on average, from the moat scores of its rated products. What protects Sales AI tools, and the widest moats

The Brief

What ZoomInfo does

ZoomInfo provides the most comprehensive B2B database with over 100 million business profiles. Sales, marketing, and recruiting teams use ZoomInfo to identify target accounts, find decision makers, track buyer intent signals, and automate outreach. Includes Chorus conversation intelligence and Engage sales engagement.

How ZoomInfo compares with its closest alternatives

3 of the 5 closest alternatives have a free plan; ZoomInfo does not. Among the 2 that list a starting price, the cheapest is Cargo at $165 a month and the median is $10082.50. ZoomInfo starts at $15000 a month, above that median. All 5 offer an API, as ZoomInfo does. ZoomInfo offers a web app. Of the alternatives, all 5 offer a web app. ZoomInfo was founded in 2000; the alternatives were founded between 2014 and 2020. ZoomInfo is based in Tel Aviv, Israel; none of the 3 alternatives with a known headquarters is in Israel. They are in the United States.

Market position · Sales

How ZoomInfo compares in Sales

ZoomInfo has moderate opportunity and sits in the bottom third of 285 live Sales tools on FalcoScan. Across Sales, the average opportunity score is 64.4 and the average saturation score 45. FalcoScan rates ZoomInfo's own market position as contested. 73 of the 285 operating Sales tools have hot momentum, and FalcoScan has recorded 7 shutdowns in the category.

ZoomInfo compared with its closest alternatives
ProductOpportunitySaturationPricingPricing fromFree planAPIPlatformsMomentum
ZoomInfoFounded 2000 · Tel Aviv, IsraelModerateContestedPaid$15000/moNoYesWeb, APIStable
WarmlyFounded 2020 · San Francisco, United StatesHighOpenFreemium—YesYesWeb, APIHot
BomboraFounded 2014ModerateContestedPaid$20000/moNoYesWeb, APIRising
Common Room GTMFounded 2020 · Seattle, United StatesHighOpenFreemium—YesYesWebHot
CargoSan Francisco, United StatesModerateContestedFreemium$165/moYesYesWeb, API, CLIStable
PocusFounded 2020HighOpenPaid—NoYesWeb, API, SlackHot

Exact opportunity and saturation scores for all 6 of these, and where each ranks in Sales.

See them free for 7 days
What it ships with

Capabilities & who uses it

The capabilities ZoomInfo exposes to builders and the verticals it currently serves.

AI Capabilities
Data ExtractionClassification
Industry Verticals
SalesMarketingRecruiting
Tagged

ZoomInfo shows up when builders search for these

b2b-dataintent-datagtm
Similar tools · Sales

Alternatives to ZoomInfo

Products still running that do the same job, from the sales market and related ones, closest match first.

See the Sales market
Sales
Warmly

AI revenue orchestration for B2B pipeline teams

★ 4.4Opportunity High
Freemium
Sales
Bombora

B2B intent data from the largest publisher cooperative

★ 4.3Opportunity Moderate
Paid
Sales
Common Room GTM

Community and product signals for sales teams

★ 4.3Opportunity High
Freemium
Sales
Cargo

Go-to-market platform where agents research, enrich and route leads

Opportunity Moderate
Freemium
Sales
Pocus

Product-led growth sales platform for SaaS companies

★ 4.6Opportunity High
Paid
Sales
Apollo AI Prospecting

AI B2B prospecting with 260 million verified contact database

★ 4.5Opportunity High
Freemium
Featured in
Questions

ZoomInfo: common questions

Is ZoomInfo free?

No. ZoomInfo is a paid product from $15000 a month.

What are the best alternatives to ZoomInfo?

The closest alternatives to ZoomInfo that are still running, matched on the AI capabilities, uses and audience they share, are Warmly, Bombora, Common Room GTM, Cargo, and Pocus.

Is ZoomInfo still running?

Yes. As of 1 November 2026, FalcoScan lists ZoomInfo as operating at zoominfo.com.

Where is ZoomInfo based?

ZoomInfo is headquartered in Tel Aviv, Israel.

Does ZoomInfo have an API?

Yes. ZoomInfo offers an API.

Who is ZoomInfo for?

ZoomInfo is built for enterprise sales, marketing, and recruiting.

How do I sign in to ZoomInfo?

Sign in on ZoomInfo's own website, zoominfo.com. FalcoScan reviews ZoomInfo but does not run its accounts, so logins, passwords and billing are handled by ZoomInfo directly.

Back to Browse